3.1.4 Overview - Baseline

Baseline comparison results are shown in all the following ways: (1) the Audience Comparison module on the Overview page, (2) the brightness/faintness of clusters in the Audience Visualization, (3) the re-ordering of the Summary Cards, (4) the black trait lines displayed on Summary Cards when toggled into ‘vs Baseline’ view, and (5) the dual dot deltas found from the ‘Baseline’ toggle option in most modules inside the report.

Read more in the Baseline FAQ.