In this article, we'll look at the key data points that are pulled forward for each cluster's Attributes. The data in this subsection varies by network.
1. To find the cluster traits for a report, click on a cluster in the Audience Visualization or Audience Summary. The Attributes screen displays.
2. Select a Most Distinct/Least Distinct Attribute. To help you label clusters and identify their differentiating factors, Affinio uses an algorithm to determine which attributes over-index, or are most nuanced, for each cluster; this section provides a tally of the total number of over-indexing attributes and their categorization (for example, Interest Category, Bio Keyword, Location, Domains).
3. Click an attribute to find out more, such as an overview, related attributes, examples, or a link to visit the site.
