3.1.2 Overview Section - Cluster Summary

In this article, we'll look at the key data points that are pulled forward for each cluster's Summary. The data in this subsection varies by network. The screenshot below shows the Summary for a cluster of Twitter users.

ClusterSummary.png

 

Bio Keywords: these are the most common words used by cluster members when describing themselves in their bios. The colored bars represent that term’s relative usage in each of the other clusters.

Top Interests: these represent a cluster's most contextually relevant interests, as measured by the Relevance score. You can click Highlight Uniques to filter out the interests are only relevant to a particular cluster and not shared by other clusters.

Hashtags: these are the most-used hashtags by members of a cluster.

Top Locations: the top locations where members of a cluster live.

Top Shared Links: these are the most shared links by members of a cluster.