Affinio uses Boolean logic to communicate your search criteria with the data source. You can toggle between OR/AND operators when building a Twitter Network Graph or Tweet Content report to broaden your query or narrow it down. Simply hover the --OR-- button to make a switch. You can switch the operators at any point between Steps 3-6. If you are using Input Optimizer, the earliest you can switch is Step 4.
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Scenario 1: |
Scenario 2: |
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The audience for Scenario 1 would include anyone who follows @Nike or @Converse on Twitter. The audience for Scenario 2 would include anyone who follows both @Nike and @Converse, making it a much smaller audience. Scenario 2 is what we would call an intersecting audience.
Next we're going to look at a more complex structure for a Network Graph report. You can toggle Boolean operators between the same type of filter, like we've shown above; and you can toggle operators between different filters as well. However, only one operator (OR/AND) can be used in each instance.
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Scenario 3: |
Scenario 4: |
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Scenarios 3 & 4 are using three different filters. Typically, we recommend using no more than two filters. You'll see why when we go over each scenario.
The audience for Scenario 3 would include anyone who follows @Nike, says "shoes" in their bio, or who says they live in the USA. This is a very broad query, encompassing anyone who says they live in the USA among other things. Unfortunately, there is no way to switch to the "AND" operator between different filter types while retaining the "OR" with another.
The audience for Scenario 4 would include anyone who follows @Nike, says "shoes" in their bio, and also says they live in the USA. This is a very narrow set of criteria for a user to meet.
These next two scenarios are with Tweet Content reports.
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Scenario 5: |
Scenario 6: |
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The audience for Scenario 5 would include anyone who has authored a tweet including the word, "sneakers," within the past 30 days that also follows @Nike or @Converse. Users would be included if they follow one or both of the accounts, but they need to have said "sneakers" in a tweet.
The audience for Scenario 6 would include anyone who has tweeted "sneakers" within the past 30 days or follows both @Nike and @Converse. Users would either need to have said "sneakers" in a tweet or follow the combination of both accounts entered.
As you can see, there are many variations you can make with a simple AND/OR switch. It's always good to review the Audience Summary before launching a report and make sure you have the operators set appropriately.