Which data does a tracker include?

The Tracker file shows all the metrics that have been collected from the moment the tracker was set. It is updated every hour. It is important to note that the metrics from before the tracker was set can not be displayed. As the trackers are updated every hour, metrics can be followed in real-time. A tracker collects data from the moment the tracker is set until you decide to turn it off.

The tracker file has three sections:

  • Summary: Here is where the totals and the metric changes are displayed. By default, the user sees stats from the present day at 00:00. This range can be changed to the last 7 days, or the last 30 days or can be customized by days and hours. The figure displayed in big shows the metric’s total and the change that the metric has suffered is displayed below. Therefore, if we choose “yesterday”, we will see in big the total until yesterday and below the changes that metric suffered yesterday.
  • Tags: These are the tags where that tracker is included in. A tracker can be active in different tags. If we click on each tag, we will access that tag’s file.
  • Activity chart: It’s the graphic representation of the stats displayed in the summary, and it shows the evolution of the selected metrics. The followers’ growth is the metric displayed by default. Dates can be modified and alternative metrics can be added to the graph. The chart can display the rise or decrease of the metrics or the total.

The metrics that each tracker analyzes and that are updated each hour are as follows:

    • Followers: number of users that follow Twitter the account in the tracker.
    • Following: number of users the account in the tracker follows on Twitter.
    • Lists: number of lists the account in the tracker belongs to. The more popular the account is, the more lists it is likely to be in. Lists are a Twitter functionality that allows users to customize, prioritize and organize tweets from certain accounts about specific topics.
    • Retweets received: these are the retweets the account has received since the day the tracker was created. Retweets received before the tracker was set are not collected. This figure usually increases, however, it can decrease if a user deletes his retweet to a tweet in the tracker.
    • Likes received: the number of likes the tweets in the tracker have received since the day the tracker was created. They work similarly to retweets.
    • Mentions: number of mentions the account in the tracker has received since it was created. These mentions are the original tweets where the account has been mentioned. If an account is very popular, it is more likely to receive more mentions. The tweets from before the tracker was created and that mention the account are not collected here.
    • Total Tweets: number of tweets the account in the tracker has sent since the day it signed up to Twitter. This figure includes the total of original tweets and retweets the account has sent. If the tracked account deletes a tweet or retweets, this number can decrease.
    • Original tweets: number of original tweets the account has sent since the tracker was created at Tweet Binder. It does not include the original tweets sent before the tracker was created.
    • Sent retweets: as with the original tweets metric, this number shows how many retweets the account has sent since the tracker was created at Tweet Binder. If we were to add the number of original tweets and sent retweets, it should equal the increase in total tweets. However, it can not match if the tracked user has deleted a tweet.