Create a Custom audience based on people who have visited or interacted with your Instagram account

Do you want to create an audience profile based on people who have visited and/or interacted with your instagram account? You have come to the right place!

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You must have an instagram business or creator account linked to your Meta business account.

Follow the steps below

Connect to your Meta Business manager Go to the “Audiences” area and select “Create Audience”
Then choose “Custom Audience”
When the pop-up window opens, you can select “Instagram account” and then "Next". 📚 Learn about the other data sources
Here you can choose your data source aka. your instagram business account for which you have the rights.
Here you can choose between a few events that will determine your Custom audience.

And finally choose your retention days. This option is very useful when analyzing an important momentum (e.g. before or after the launch of a campaign, a product, etc.). You can choose to "include" or "exclude" another Instagram account. This feature is useful if, for example, you have a brand that has several instagram accounts for different products, you are then able to differentiate or associate the two or more Custom audiences.
The next step is to "Name" and "Create" your audience.

Congratulation 🥳 Your Custom audience is created!

Now that this is done, you have the option to create a Lookalike audience, an ad, or another Custom audience.

📚 Learn more from the Meta knowledge base: