Demand is your trusted ally, helping you not only identify trends, but also validate them.
This tool is designed to help you uncover trends and demand signals across markets and multiple channels, such as Google Search, YouTube, TikTok, Instagram and X - providing you with real-time, actionable insights.
Demand is ideal for:
- Talent Selection
- Brand Tracking
- Artist & IP Prioritization
- Media Partner Selection
What you can achieve with the insights:
- Identify the most relevant entities (brand, talent or IP) for your target markets
- Discover new markets and untapped opportunities
- Analyze data cross-channel or within a specific platform by combining channel and country selections
The tool offers 3 main visualizations: Channels, Countries, and Search Trends tabs.
Each provides a unique way to explore demand:
- Channels: Popularity across platforms.
- Countries: Relevance in specific markets.
- Search Trends: Stability of demand over time.
You have the possibility to combine filters to apply an individual channel perspective across markets, or keep it as a cross-channel aggregated view, as well as choose the markets you want to analyze for your top entities. Download the raw data to upload to a BI tool, to go beyond with demographics, engagement and interest metrics (coming soon to the platform).
Coming soon: We will be adding a deeper dive into each use case individually, so you can see the How-to!
Other resources:
- Discover more about the report metrics and insights on this article.
- Access the complete Demand interactive walkthrough.