---
title: Analysis of possibilities of a Facebook fan page based on a custom audience
description: "When you choose to create a Custom Audience based on your Facebook fan page, you have several analytics choices available to you: People who currently like or follow your page Everyone who is engaged"
---

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# Analysis of possibilities of a Facebook fan page based on a custom audience

When you choose to create a Custom Audience based on your Facebook fan page, you have several analytics choices available to you:

- People who currently like or follow your page
- Everyone who is engaged with your page (what we usually recommend)
- Anyone who visited your page
- People who engaged with any post or ad
- People who clicked any call-to-action button
- People who saved your page or any post

[![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio6378737226aa18bed42932a65ba5e0522Screen+Shot+2022-12-19+at+4.25.10+PM-1.png)](https://downloads.intercomcdn.com/i/o/637873722/6aa18bed42932a65ba5e0522/Screen+Shot+2022-12-19+at+4.25.10+PM.png?expires=1738759500&signature=d55e3c4fb8b7273c6087cc257a8d933cb9481e17c720711b5c9ffb79ed4c32bd&req=ciMgHs59moNdFb4f3HP0gGO9TiwraTaMZ7nKp0o25ILqdfDmOoKB0QkcIPJA%0ArT94%2F6Q5ZkLvbNJskQ%3D%3D%0A)

 

Depending on what you choose as an event, you will get a different audience size. Therefore, don't always rely on the number of likes on your page, check what you have chosen as a starting setup by creating your Custom Audience based on your Facebook fan page.

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    - [Lookalike Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#lookalike-audiences)
    - [Facebook Fan pages](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#facebook-fan-pages)
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    - [Account set up](https://help.audiense.com/en/soprism/faqs?hsLang=en#account-set-up)
    - [Audiences creation](https://help.audiense.com/en/soprism/faqs?hsLang=en#audiences-creation)
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