Soprism Knowledge Base

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Soprism Knowledge Base

Meta Understanding

Meta Understanding

Assign a partner to a Fan page via the Meta Business Manager

What is the difference between tracking pixels and cookies?

Meta Ecosystem

How frequently is the data updated by Meta?

What is the recency of the Meta data?

How does Meta determine the knowledge of audiences?

How does Meta collect data and create criteria then mobilized by Soprism?

What types of criteria exist in Meta and can be analyzed with Soprism?

How to create and set up a business account in Meta Business Manager?

How to add an Instagram account to your Meta Business Manager?

How to assign a partner to an Instagram account via the Meta Business Manager?

How do I find my Meta Business Manager from my traditional Facebook account?

Share an audience with another Meta Business Manager

Regarding the tracking pixels, is it the same process or similar to a DSP's tracking cookie process?

How does the location works in Meta?

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Custom Audiences

What is a “Custom” audience on Meta?

Create a Custom audience based on a video

Create a Custom audience based on website visitors from a Meta Pixel (tracking pixel)

Create a Custom audience based on people who have visited or interacted with your Instagram account

Create a Lookalike audience based on a Custom audience in Meta

The source of data you can use to start profiling an audience using first-party data

The estimated size of my Custom Audience on Meta doesn’t show up and says it varies when it is ready, what can I do?

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Lookalike Audiences

What is a “Lookalike” audience on Meta?

Does a Lookalike audience include people from the Custom audience on the Meta Business Manager?

Facebook Fan pages

Analysis of possibilities of a Facebook fan page based on a custom audience