A Soprism bypass allows users to create audiences based on socio-demographic, behavioral, and interest criteria without connecting to an Ad account. This solution is useful when access to Meta Business Manager is unavailable. The bypass option is limited and requires validation. While it doesn’t support profiling first-party data, it allows users to connect their own Ads accounts later. Additionally, personal Facebook accounts are not necessary for this feature. More details can be found
The platform uses the Meta Advertising API to provide you with the insights you're looking for. However, the only way for the platform to access them is to establish a bridge between your various assets (Instagram account, Facebook Fan pages, Custom/Lookalikes audiences, etc.) through the Meta Business Manager and, more specifically, your Ad account.
But sometimes access is difficult to acquire (e.g. you're not an admin and you're waiting for access to be granted). In this case, you can ask your account manager or the person in charge of your onboarding to find out more about bypassing.
How the bypass can help you?
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Bypass access allows you to create an audience based on socio-demographic, behavioral and interest criteria without having to connect an Ad account to the platform.
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Bypass does not allow you to profile your first-party data.
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Bypass is a limited option granted after a validation process.
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If you have a bypass, you can still connect your own Ads Accounts, just let your contact person know.
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You don't need to connect your personal Facebook account if you are granted with a bypass.