--- title: Create a Custom audience based on people who have visited or interacted with your Instagram account description: Do you want to create an audience profile based on people who have visited and/or interacted with your instagram account? You have come to the right place! ​ Is video your learning method? Watch it he --- [Skip to content](https://help.audiense.com/en/soprism/create-custom-audience-instagram-account#main-content) English Show submenu for translations ![logo-soprism-color-1](https://help.audiense.com/hubfs/logo-soprism-color-1.svg) Open main navigation Close main navigation - English Show submenu for translations - - [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new) [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new?hsLang=en) Soprism by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Soprism Knowledge Base](https://help.audiense.com/en/soprism?hsLang=en) 2. 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[Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences) # Create a Custom audience based on people who have visited or interacted with your Instagram account Do you want to create an audience profile based on **people who have visited and/or interacted with your instagram account?** You have come to the right place! ​ Is video your learning method?**[Watch it here 🎥](https://audienseco.wistia.com/medias/fkx4inxidu)** You must have **an instagram business or creator account** linked to your Meta business account. ### Follow the steps below | Connect to your Meta Business manager Go to the “**Audiences**” area and select “**Create Audience**” | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio6735595799242baf884b01a4442f701abScreen+Shot+2023-02-16+at+9.56.11+AM-2.png)](https://downloads.intercomcdn.com/i/o/673559579/9242baf884b01a4442f701ab/Screen+Shot+2023-02-16+at+9.56.11+AM.png?expires=1738759500&signature=d00d83efc82828d7c2f9004ac03ed54adf2bb91d4c63dc1fc3632db034e9f962&req=cickE8x3mIZWFb4f3HP0gHjMKpN7Pr%2BZtiCEJwmFjNM%2BO1J0%2FGYhVzzgANU%2B%0A%2Fgo%3D%0A) | | --- | --- | | Then choose “**Custom Audience**” | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio673559705647adb38c1445d077acdcb35Screen+Shot+2023-02-16+at+9.56.42+AM-2.png)](https://downloads.intercomcdn.com/i/o/673559705/647adb38c1445d077acdcb35/Screen+Shot+2023-02-16+at+9.56.42+AM.png?expires=1738759500&signature=3d52edc58e9a58da1aa4b4eb55b101e89001e0399476ef018a614ccf4fed04af&req=cickE8x3moFaFb4f3HP0gFi1KNr1OtKSsnZd0hOpWWnU0iRH%2FndfXv5WY8Zp%0A5wE%3D%0A) | | When the pop-up window opens, you can select “**Instagram account**” and then "**Next**". 📚 [Learn about the other data sources](https://intercom.help/soprism/en/articles/6752453-what-is-the-source-of-data-i-can-use-to-start-profiling-an-audience-using-first-party-data) | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio67356991187d69dd7292fe3310e75bb6cScreen+Shot+2023-02-16+at+10.12.45+AM-1.png)](https://downloads.intercomcdn.com/i/o/673569911/87d69dd7292fe3310e75bb6c/Screen+Shot+2023-02-16+at+10.12.45+AM.png?expires=1738759500&signature=5541901035d1d92bb12926c0aa8716e1416daf0ee55e2ee11c00ad444399bc8a&req=cickE893lIBeFb4f3HP0gJmmSTkKP5Y41eelDG%2BCtRP4sbNzQUnPRARAN5dp%0AJkTVkREV1CRPZ%2F7PCA%3D%3D%0A) | | Here you can choose your data source aka. your instagram business account for which you have the rights. | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio673578832285c576253bfe776e9a8ebb0Screen+Shot+2023-02-16+at+10.15.54+AM-1.png)](https://downloads.intercomcdn.com/i/o/673578832/285c576253bfe776e9a8ebb0/Screen+Shot+2023-02-16+at+10.15.54+AM.png?expires=1738759500&signature=d0a4333cde189ae8374470861118a184553ad76fa0a635f1be6d78651cedbc31&req=cickE852lYJdFb4f3HP0gCKzdpJSD5BKHUBtqe4rn8NcUqgfhCrpYmJHvTSd%0A%2BXU%3D%0A) | | Here you can choose between a few events that will determine your Custom audience. | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio673644304ac4de6d08712405cf7285f25Screen+Shot+2023-02-16+at+11.57.25+AM-1.png)](https://downloads.intercomcdn.com/i/o/673644304/ac4de6d08712405cf7285f25/Screen+Shot+2023-02-16+at+11.57.25+AM.png?expires=1738759500&signature=dc3cc8d1092a253747cc83365f1e9b79a8cad18f347d2177b6a13362e78f2764&req=cickEM16noFbFb4f3HP0gHuuGOXa6y%2FKtoSFawWc6ObOGI59WMIZfZw6d1Wx%0AYC4%3D%0A) | |     | [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio673579681cdadede68394617d062de9aeScreen+Shot+2023-02-16+at+10.15.54+AM+copy-1.png)](https://downloads.intercomcdn.com/i/o/673579681/cdadede68394617d062de9ae/Screen+Shot+2023-02-16+at+10.15.54+AM+copy.png?expires=1738759500&signature=f3040ecf98047ffeebe86ea6e3e562da06a6c67837f5f3115655a118247b4896&req=cickE853m4leFb4f3HP0gFWjXio0HunIwV5dYAmIc6EHTzLj1rzQVnP2ANNF%0A0Eg%3D%0A) | | And finally **choose your retention days.** This option is very useful when analyzing an important momentum (e.g. before or after the launch of a campaign, a product, etc.). ​   You can choose to **"include"** or **"exclude"** anotherInstagram account. This feature is useful if, for example, you have a brand that has several instagram accounts for different products, you are then able to differentiate or associate the two or more Custom audiences. | [![](https://downloads.intercomcdn.com/i/o/673595540/dd99d1e1f04cea65e535880a/Screen+Shot+2023-02-16+at+10.48.30+AM.png?expires=1738759500&signature=cdc9f581d10544a3b6702f95b3708084250486bc1ed3ea4a1ca72b68c7542ddc&req=cickE8B7mIVfFb4f3HP0gObjY2lbsMHFMO1tHZDqQmESrvD%2Bdhr2Edm10ERU%0AcOc%3D%0A)](https://downloads.intercomcdn.com/i/o/673595540/dd99d1e1f04cea65e535880a/Screen+Shot+2023-02-16+at+10.48.30+AM.png?expires=1738759500&signature=cdc9f581d10544a3b6702f95b3708084250486bc1ed3ea4a1ca72b68c7542ddc&req=cickE8B7mIVfFb4f3HP0gObjY2lbsMHFMO1tHZDqQmESrvD%2Bdhr2Edm10ERU%0AcOc%3D%0A) | | The next step is to **"Name"** and **"Create"** your audience. |   |   Congratulation 🥳 Your Custom audience is created! Now that this is done, you have the option to create a Lookalike audience, an ad, or another Custom audience. **📚 Learn more from the Meta knowledge base:** - [How to create an Instagram account Custom Audience](https://www.facebook.com/micro_site/url/?click_creative_path%5B0%5D=link&click_from_context_menu=true&country=BE&destination=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Furl%2F%3Fhref%3D%252Fbusiness%252Fhelp%252F214981095688584%253Fref%253Dsearch_new_0%26cmsid%26creative%3Dlink%26creative_detail%26create_type%26destination_cms_id%26orig_http_referrer%3Dhttps%253A%252F%252Fwww.facebook.com%252Fbusiness%252Fhelp%26search_session_id&event_type=click&last_nav_impression_id=2HkA1QEKC0OrfY2aV&max_percent_page_viewed=29&max_viewport_height_px=796&max_viewport_width_px=1440&orig_http_referrer=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fhelp&orig_request_uri=https%3A%2F%2Fwww.facebook.com%2Fbusiness%2Fsearch%2F%3Fq%3Dcustom%2Baudience%2Binstagram%2Bfollowers&primary_cmsid=269244453938615&primary_content_locale=en_GB®ion=emea&scrolled=true&search_session_id=1NEuVu55U3vERgKIT&session_id=1e64NOPz3LlYYgu6f&site=fb4b&extra_data%5Bview_type%5D=v3_initial_view&extra_data%5Bsite_section%5D=search&extra_data%5Bplacement%5D=%2Fbusiness%2Fsearch) - [About engagement Custom Audiences](https://www.facebook.com/business/help/1090330204367211?id=2469097953376494) - [Instagram Creator account](https://help.instagram.com/2358103564437429) - [Instagram for Business account](https://www.facebook.com/business/help/214981095688584?id=2469097953376494&ref=search_new_0) - [About professional accounts on Instagram](https://www.facebook.com/help/instagram/138925576505882) - [Access & Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#main-content) - [Access needed](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#access-needed) - [Soprism Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#soprism-account-setup) - [Soprism Report Creation](https://help.audiense.com/en/soprism/soprism-report-creation?hsLang=en) - [Soprism Report Results](https://help.audiense.com/en/soprism/soprism-report-results?hsLang=en) - [Specific Useful Features](https://help.audiense.com/en/soprism/specific-useful-features?hsLang=en) - [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#main-content) - [Meta Ecosystem](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#meta-ecosystem) - [Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences) - [Lookalike Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#lookalike-audiences) - [Facebook Fan pages](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#facebook-fan-pages) - [FAQs](https://help.audiense.com/en/soprism/faqs?hsLang=en#main-content) - [Account set up](https://help.audiense.com/en/soprism/faqs?hsLang=en#account-set-up) - [Audiences creation](https://help.audiense.com/en/soprism/faqs?hsLang=en#audiences-creation) - [Soprism platform](https://help.audiense.com/en/soprism/faqs?hsLang=en#soprism-platform) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com) www.audiense.com Help Center Copyright © 2026, Audiense