---
title: The minimum audience size for a quality profiling
description: Of course, there is a minimum size to keep in mind while creating you profiling project! ​ The minimum audience size ensures the quality of the psychographic insights offered by Soprism. In this case,
---

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# The minimum audience size for a quality profiling

Of course, there is **a minimum size to keep in mind while creating you profiling project!**   
​  
The minimum audience size ensures the quality of the psychographic insights offered by Soprism. In this case, socio-demographic insights are not affected, as they always reflect the audience and are less subject to discussion: you're 45 years old, you've told Facebook you're married, etc.

But what about the minimum size to obtain quality psychographic insights?

**Here's a quick overview of the percentage of reliability** for each set of insights regarding the overall audience size :

![Screen Shot 2025-02-07 at 10.55.31 AM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-02-07%20at%2010.55.31%20AM.png?width=688&height=492&name=Screen%20Shot%202025-02-07%20at%2010.55.31%20AM.png)

**⚠️ Please note,** when you want to launch profiling based on a segment or mindset audience, this table is still valid. You must always take into account the minimum audience size.

![Screen Shot 2025-02-07 at 10.56.53 AM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-02-07%20at%2010.56.53%20AM.png?width=688&height=288&name=Screen%20Shot%202025-02-07%20at%2010.56.53%20AM.png)

To sum up, here's a little **quality score** to help you simplify the table!   
👉 **On a scale of 0 to 5**, from the audience size that generates the least qualitative insights to the audience size that generates the most qualitative insights.

![Screen Shot 2025-02-07 at 10.58.13 AM](https://help.audiense.com/hs-fs/hubfs/Screen%20Shot%202025-02-07%20at%2010.58.13%20AM.png?width=688&height=122&name=Screen%20Shot%202025-02-07%20at%2010.58.13%20AM.png)

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