Of course, there is a minimum size to keep in mind while creating you profiling project!
The minimum audience size ensures the quality of the psychographic insights offered by Soprism. In this case, socio-demographic insights are not affected, as they always reflect the audience and are less subject to discussion: you're 45 years old, you've told Facebook you're married, etc.
But what about the minimum size to obtain quality psychographic insights?
Here's a quick overview of the percentage of reliability for each set of insights regarding the overall audience size :
⚠️ Please note, when you want to launch profiling based on a segment or mindset audience, this table is still valid. You must always take into account the minimum audience size.
To sum up, here's a little quality score to help you simplify the table!
👉 On a scale of 0 to 5, from the audience size that generates the least qualitative insights to the audience size that generates the most qualitative insights.
