--- title: The Socio-Demo tab description: This tab displays a number of different demographic graphs illustrating the socio-demographic characteristics of your audience by comparing the target (green) and baseline (blue) audiences. Socio-demo --- [Skip to content](https://help.audiense.com/en/soprism/the-socio-demo-tab#main-content) English Show submenu for translations ![logo-soprism-color-1](https://help.audiense.com/hubfs/logo-soprism-color-1.svg) Open main navigation Close main navigation - English Show submenu for translations - - [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new) [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new?hsLang=en) Soprism by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Soprism Knowledge Base](https://help.audiense.com/en/soprism?hsLang=en) 2. [Soprism Report Results](https://help.audiense.com/en/soprism/soprism-report-results?hsLang=en) # The Socio-Demo tab This tab displays a number of different **demographic graphs illustrating the socio-demographic characteristics** of your audience by comparing the target (green) and baseline (blue) audiences. Socio-demo insights are based on declarative data, which means that is what people have told or mention to Facebook. [![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio9315140193e854d98b31725ef3c7174b6screely-1705050876440-1.png)](https://downloads.intercomcdn.com/i/o/931514019/3e854d98b31725ef3c7174b6/screely-1705050876440.png?expires=1738759500&signature=08ff5bf1a070d61c3711d0fe869d8e19abd7947e61d9ee6dd997c6660cef202a&req=fSMmE8h6nYBWFb4f3HP0gLntJ8Ax35oJ%2FAD1U8z%2FV9n6PJeQAZf3db1phKsx%0Ab5Ei60G8PUNqFAW9iw%3D%3D%0A)   ### **Gender** Distribution by gender and its difference versus the baseline. [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio93151632654aaf85da7d0f07e10b1da0eScreen+Shot+2024-01-12+at+10.16.28+AM-1.png?width=233&height=217&name=downloads.intercomcdn.comio93151632654aaf85da7d0f07e10b1da0eScreen+Shot+2024-01-12+at+10.16.28+AM-1.png)](https://downloads.intercomcdn.com/i/o/931516326/54aaf85da7d0f07e10b1da0e/Screen+Shot+2024-01-12+at+10.16.28+AM.png?expires=1738759500&signature=2705bc303570e2e797a61c88ef20cd640cf57ef83f9c43b3b185ac53514c2f62&req=fSMmE8h4noNZFb4f3HP0gPvl2VuPDoWtvyRQNhPFlDDEMUGy006rp85B8K4%2F%0AjnY%3D%0A) ### **Age** Distribution by gender and its difference versus the baseline. ​ The ages are divided into 7 distinct age groups (13-17; 18-24; 25-34; 35-44; 45-54; 55-64 and 65+). [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio9315188774a7b86f91cab55f2e2309ca7Screen+Shot+2024-01-12+at+10.20.34+AM-1.png?width=436&height=207&name=downloads.intercomcdn.comio9315188774a7b86f91cab55f2e2309ca7Screen+Shot+2024-01-12+at+10.20.34+AM-1.png)](https://downloads.intercomcdn.com/i/o/931518877/4a7b86f91cab55f2e2309ca7/Screen+Shot+2024-01-12+at+10.20.34+AM.png?expires=1738759500&signature=97827ed84f62e6ed8e77043f3c8b70cd26028a6418229b308055d3e6b16088a5&req=fSMmE8h2lYZYFb4f3HP0gDKQJOwQBWPt7R%2BLeDmlhCkqndWaaZneAWcamKKW%0A5S0%3D%0A)   ### **Language** Distribution by most spoken languages and its variance from the baseline. 📣 A person can speak more than one language, so the sum of all the percentages can be more than 100%. [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio9315204578f419afdd8ea9779261a88a0Screen+Shot+2024-01-12+at+10.22.15+AM-1.png?width=422&height=202&name=downloads.intercomcdn.comio9315204578f419afdd8ea9779261a88a0Screen+Shot+2024-01-12+at+10.22.15+AM-1.png)](https://downloads.intercomcdn.com/i/o/931520457/8f419afdd8ea9779261a88a0/Screen+Shot+2024-01-12+at+10.22.15+AM.png?expires=1738759500&signature=d9e4aeb280f7036b1aa0bcbe5b15d30e992b0763e82ddf800d9256ac8b359047&req=fSMmE8t%2BmYRYFb4f3HP0gCo1Yo%2B8GIkB%2BhsFT0f4wLs7eRrikwOJxEjAR8q9%0AM08%3D%0A) ### **Parental Status** Distribution by parental status and its variance from the baseline. [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio93152083720c26f4281c14a7ddbdaa8fcScreen+Shot+2024-01-12+at+10.23.11+AM-1.png?width=288&height=294&name=downloads.intercomcdn.comio93152083720c26f4281c14a7ddbdaa8fcScreen+Shot+2024-01-12+at+10.23.11+AM-1.png)](https://downloads.intercomcdn.com/i/o/931520837/20c26f4281c14a7ddbdaa8fc/Screen+Shot+2024-01-12+at+10.23.11+AM.png?expires=1738759500&signature=ecc7f16cd9ba74762cc7cfe930f60e275b3b011811e746ec2a5ffca2b1d10f66&req=fSMmE8t%2BlYJYFb4f3HP0gDV0tgm%2Fe4gekU5WYu0HbWOoKy%2BWZJ6nCU5Mnq3V%0AtjM%3D%0A) ### **Children's Age** Distribution by the children's age and its variance from the baseline. You also have the % of the people in your audience that have mentioned having children. The ages are divided into 6 distinct groups (0-12 months; 1-2 years ; 3-5 years; 6-8 years; 9-12 years; 13-17 years). [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio9315211731e5ba90be08a80b2cbc1e9e0Screen+Shot+2024-01-12+at+10.23.53+AM-1.png?width=490&height=220&name=downloads.intercomcdn.comio9315211731e5ba90be08a80b2cbc1e9e0Screen+Shot+2024-01-12+at+10.23.53+AM-1.png)](https://downloads.intercomcdn.com/i/o/931521173/1e5ba90be08a80b2cbc1e9e0/Screen+Shot+2024-01-12+at+10.23.53+AM.png?expires=1738759500&signature=e3167e674de56c96ab5446f6b05b66ea04d87f67a62e94e148342ac97c1e6eea&req=fSMmE8t%2FnIZcFb4f3HP0gGqBibe3QqZaHZpJfehhkXEhD07m1%2BiL4tnqKcz8%0A40o%3D%0A) ### **Relationship Status** Distribution by relationship status and its comparison to the baseline. You also have the % of the people in your audience that have mentioned their relationship status. [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio93152143488e9f0f1c4510abf5330cc58Screen+Shot+2024-01-12+at+10.24.13+AM-1.png?width=343&height=294&name=downloads.intercomcdn.comio93152143488e9f0f1c4510abf5330cc58Screen+Shot+2024-01-12+at+10.24.13+AM-1.png)](https://downloads.intercomcdn.com/i/o/931521434/88e9f0f1c4510abf5330cc58/Screen+Shot+2024-01-12+at+10.24.13+AM.png?expires=1738759500&signature=8ffe05f8a0300248cf125cbd8adc2e75d9a5ad8dce620a844976c1da5a135bbe&req=fSMmE8t%2FmYJbFb4f3HP0gAiYzTMpB1VR65ea64SeDXr%2FvlpROfKuy68AWB7n%0A73k%3D%0A) ### **Educational Status** Distribution by educational status of the audience [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio931521715a7ad19788928321f6bea8810Screen+Shot+2024-01-12+at+10.24.35+AM-1.png?width=415&height=235&name=downloads.intercomcdn.comio931521715a7ad19788928321f6bea8810Screen+Shot+2024-01-12+at+10.24.35+AM-1.png)](https://downloads.intercomcdn.com/i/o/931521715/a7ad19788928321f6bea8810/Screen+Shot+2024-01-12+at+10.24.35+AM.png?expires=1738759500&signature=8503d3ddd1b57fd176c05ffb691f8d72f1677b105eaf9c954a1357b4bcd6704a&req=fSMmE8t%2FmoBaFb4f3HP0gIlLlrrSt7gBIDuVwm6Wc1LnGIVpdQAjbZCsvUkM%0Aqn0%3D%0A) - [Access & Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#main-content) - [Access needed](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#access-needed) - [Soprism Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#soprism-account-setup) - [Soprism Report Creation](https://help.audiense.com/en/soprism/soprism-report-creation?hsLang=en) - [Soprism Report Results](https://help.audiense.com/en/soprism/soprism-report-results?hsLang=en) - [Specific Useful Features](https://help.audiense.com/en/soprism/specific-useful-features?hsLang=en) - [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#main-content) - [Meta Ecosystem](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#meta-ecosystem) - [Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences) - [Lookalike Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#lookalike-audiences) - [Facebook Fan pages](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#facebook-fan-pages) - [FAQs](https://help.audiense.com/en/soprism/faqs?hsLang=en#main-content) - [Account set up](https://help.audiense.com/en/soprism/faqs?hsLang=en#account-set-up) - [Audiences creation](https://help.audiense.com/en/soprism/faqs?hsLang=en#audiences-creation) - [Soprism platform](https://help.audiense.com/en/soprism/faqs?hsLang=en#soprism-platform) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com) www.audiense.com Help Center Copyright © 2026, Audiense