Owning a Facebook page doesn't guarantee targeting availability. Check Meta's Ads Manager under "Detailed Targeting" to see if your brand appears.
Owning a Facebook fan page does not automatically make your brand available as a targeting criterion within Meta's advertising platform. Meta's "Detailed Targeting" options are based on a variety of factors, and not all brands or organizations are included.
How to Check if Your Brand is a Targeting Criterion:
- Simulate a Saved Audience:
- In Meta's Ads Manager, navigate to the audience creation section.
- In the "Detailed Targeting" field, enter your brand name to see if it appears as an available interest.
Example:
- Searching for "Zara Home" may yield a match, indicating it's available as a targeting criterion.
- Conversely, searching for "Dua Lipa" might result in "no result found," meaning it's not available for targeting.
Key Points
- The availability of targeting criteria is dynamic; Meta regularly updates these options by adding new ones and removing others.
- Having an active Facebook page with a substantial audience does not guarantee that your brand will be included as a targeting criterion.