--- title: Why can't I find my brand in the criteria when I have a Facebook page? description: Owning a Facebook page doesn't guarantee targeting availability. Check Meta's Ads Manager under "Detailed Targeting" to see if your brand appears. --- [Skip to content](https://help.audiense.com/en/soprism/why-cant-i-find-my-brand-in-the-criteria-when-i-have-a-facebook-page-soprism-help-center#main-content) English Show submenu for translations ![logo-soprism-color-1](https://help.audiense.com/hubfs/logo-soprism-color-1.svg) Open main navigation Close main navigation - English Show submenu for translations - - [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new) [Contact us](https://help.audiense.com/en/soprism/kb-tickets/new?hsLang=en) Soprism by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Soprism Knowledge Base](https://help.audiense.com/en/soprism?hsLang=en) 2. [FAQs](https://help.audiense.com/en/soprism/faqs?hsLang=en) 3. [Audiences creation](https://help.audiense.com/en/soprism/faqs?hsLang=en#audiences-creation) # Why can't I find my brand in the criteria when I have a Facebook page? ## Owning a Facebook page doesn't guarantee targeting availability. Check Meta's Ads Manager under "Detailed Targeting" to see if your brand appears. Owning a Facebook fan page does not automatically make your brand available as a targeting criterion within Meta's advertising platform. Meta's "Detailed Targeting" options are based on a variety of factors, and not all brands or organizations are included. **How to Check if Your Brand is a Targeting Criterion:** 1. **Simulate a Saved Audience:** - In Meta's Ads Manager, navigate to the audience creation section. - In the "Detailed Targeting" field, enter your brand name to see if it appears as an available interest. **Example:** - Searching for "Zara Home" may yield a match, indicating it's available as a targeting criterion. [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio621467816fc357315a1b854b222d3ea69Screen+Shot+2022-11-22+at+4.35.33+PM-1.png?width=466&height=173&name=downloads.intercomcdn.comio621467816fc357315a1b854b222d3ea69Screen+Shot+2022-11-22+at+4.35.33+PM-1.png)](https://downloads.intercomcdn.com/i/o/621467816/fc357315a1b854b222d3ea69/Screen+Shot+2022-11-22+at+4.35.33+PM.png?expires=1738759500&signature=7f4d9eeb09d606082ed8c4f72b9456d537bd52829df750621c6764db23e66787&req=ciImEs95lYBZFb4f3HP0gPCh67fVOnAvOv8gZy6xaaFYoHyMaQ2bFDoo4T7T%0A030%3D%0A) - Conversely, searching for "Dua Lipa" might result in "no result found," meaning it's not available for targeting. [![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/downloads.intercomcdn.comio6214679746feda50c0baa3d7918555f3bScreen+Shot+2022-11-22+at+4.35.59+PM-1.png?width=437&height=271&name=downloads.intercomcdn.comio6214679746feda50c0baa3d7918555f3bScreen+Shot+2022-11-22+at+4.35.59+PM-1.png)](https://downloads.intercomcdn.com/i/o/621467974/6feda50c0baa3d7918555f3b/Screen+Shot+2022-11-22+at+4.35.59+PM.png?expires=1738759500&signature=55145ae033a1bc127750c2503cfff1e3f2408c09e26eca3524c59b2d1ed11633&req=ciImEs95lIZbFb4f3HP0gFafqmDAMoA8pXew5QNLWbrVApKIKFvWZDbxMxb2%0A7Ag%3D%0A) **Key Points** - The availability of targeting criteria is dynamic; Meta regularly updates these options by adding new ones and removing others. - Having an active Facebook page with a substantial audience does not guarantee that your brand will be included as a targeting criterion. - [Access & Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#main-content) - [Access needed](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#access-needed) - [Soprism Account Setup](https://help.audiense.com/en/soprism/access-account-setup?hsLang=en#soprism-account-setup) - [Soprism Report Creation](https://help.audiense.com/en/soprism/soprism-report-creation?hsLang=en) - [Soprism Report Results](https://help.audiense.com/en/soprism/soprism-report-results?hsLang=en) - [Specific Useful Features](https://help.audiense.com/en/soprism/specific-useful-features?hsLang=en) - [Meta Understanding](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#main-content) - [Meta Ecosystem](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#meta-ecosystem) - [Custom Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#custom-audiences) - [Lookalike Audiences](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#lookalike-audiences) - [Facebook Fan pages](https://help.audiense.com/en/soprism/meta-understanding?hsLang=en#facebook-fan-pages) - [FAQs](https://help.audiense.com/en/soprism/faqs?hsLang=en#main-content) - [Account set up](https://help.audiense.com/en/soprism/faqs?hsLang=en#account-set-up) - [Audiences creation](https://help.audiense.com/en/soprism/faqs?hsLang=en#audiences-creation) - [Soprism platform](https://help.audiense.com/en/soprism/faqs?hsLang=en#soprism-platform) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://www.audiense.com) www.audiense.com Help Center Copyright © 2026, Audiense