What are tracked Interests?
Tracked Interests are custom groups of handles that are scored for Relevance and Affinity regardless of whether they surface as top interests or not. Adding tracked interests to a report will not impact the makeup of an audience. These tracked interests (Tracked Interests) are used as a point-of-reference against how specific interests compare in relation to your audience's top interests. Leveraging Affinio's tracked interests feature can help you evaluate potential influencers, sponsorships, partnerships, and more!
The screenshot below shows a view of the tracked interests group, Gaming.
Creating and Saving Tracked Interests:
What is the difference between one-time tracked interests and saved tracked interests?
One-time tracked interests will only be tracked for a single report, meaning they won’t be saved for future use. Saving tracked interests allows you to reuse the group for future reports. Tracked interest Settings can be managed at the company and individual user level. However, only admin users can make changes to company-wide tracked interests.
How to create one-time tracked interests:
When creating a report, you can add “One-Time tracked interests” that will only be applied to the report you are building. When adding a one-time tracked interest(s), you first type in the group name that you would like this tracked interest to fall under, then enter the X account that you would like to be tracked. Every tracked handle must be included in a group, but only one handle is required to create a group.
How to create custom groups of Twitter handles by any theme:
You can manage your saved tracked interest groups in two places: (1) from the Settings section and (2) from the "New Report" creation flow.
Regular users can create and manage their own personal groups of tracked interests called, My tracked interests groups. Admin users can manage their own tracked interests groups, as well as manage groups that are available for company-wide use, Company tracked interests groups.
Creating Saved Tracked Interests:
Adding saved tracked interests groups allows you to save a list of tracked interests for repeated future use. By clicking “Set tracked interests Group” you will add in the group name that you would like these tracked interests to fall under, and then all the tracked interest accounts. You can also choose to upload a CSV of handles that will be saved under this group. When saving the list of handles, make sure you click “select all” and each of the accounts that you have entered will be saved to this group for future use.
Why do I see a Tracked Interests group for Social Channels in all of my reports?
We know how valuable the Tracked Interests feature is for many of our customers, so we want everyone to experience how it works. We picked a general interest group example that applies to all of our users - i.e. seeing how your audience’s affinity towards different social channels can inform your content and media plan. This tracking of social channel interests will be automatically done on every report, with results appearing under the ‘Tracked Interests’ tab in the Interests' menu of your dashboards.
If you don’t want this feature on any given report, simply click “Remove” in the right-hand summary panel before launching the report.
If you want to modify the Group to remove certain handles, feel free to delete any from the panel during report creation.
If you want to remove all visibility of the feature from all reports, contact us.
You can also always apply additional Tracked Interests Groups that are specific to your business. Create those new Groups during the Report Builder process (Step 5), or do it in advance in your Settings>Tracked Interests section.
Read about How to Create Groups of Targets (Tracked Interests)