The Content section of a Twitter report offers six different subsections to learn about what your audience is talking about, what they are sharing, and where.
Topics
For each of the modules outlined below, you can click on topics to view a sample of tweets from the audience. This is a great way to get more context on how an audience is engaged with a particular topic. NOTE: topics are not clickable when viewing data modules as a word cloud.
Hashtags: these are hashtags that have been used most by members in their tweets and retweets.
@Mentions: these are the handles that have been referenced most by members in their tweets and retweets.
Tweet Keywords: these are the top terms that have surfaced in members' tweets and retweets; keywords may include hashtags and mentions.
Top Emojis: these are the emojis that have been used most by members in their tweets and retweets; emojis can help when it comes to interpreting a cluster's sentiment, personality, or expression.
Tracked Tweet Keywords: these will only appear if you specified custom terms in your report query; learn more.
Links
These are the links that have been shared the most by members. We display the title of the page, the URL, cover image (if available), summary quote (if available), and the number of members who shared the link. You can scan the bar along the bottom of each card to quickly identify which clusters (by color) have been sharing this link.
Video
These are the videos that have been shared the most by members. We display the video, URL, and the number of members who shared the link. You can scan the bar along the bottom of each card to quickly identify which clusters (by color) have been sharing this video.
Domains
These are the domains where members of this audience (or cluster) are sourcing and sharing content. We extract this information from every post created in the past 30 days by members of an audience. The number represents how many times a post was sourced or shared on that particular domain.
