The Network Graph is an excellent option for audience discovery as it helps uncover interest-based clusters you may not have known existed in an audience. You can query an audience based on the accounts they follow, how they self describe, or where they live. This report type can analyze 100% of a social audience including the majority of users who may not post very often, but still consume content.
Profile of report type:
| Social Network | Data Timeframe | Report Turnaround Time | Minimum Audience Criteria |
|
All-time (Content trends are pulled from last 30 days)
|
~1-2 hours |
Size: 250 members |
How to build your audience:
Once you've completed Steps 1 & 2 (Select Network and Report Type), Step 3 is to build the audience. This is where you choose who you want to be included in your report. There are three main filter options to choose from for Twitter, but only one field is required to successfully generate a report. We recommend inputting no more than two fields at a time to ensure your search will render effective results. See filter explanations below.
People who follow:
Your report will analyze anyone who follows the account(s) you provide. Input the user’s name or handle with or without "@." Enter multiple handles individually, or use commas to separate multiple accounts. If you enter multiple Twitter handles, you can decide if you want to analyze people who follow any combination of the handles (by using the default operator — OR) or only the people who follow a combination of all the handles (by choosing the AND operator). You can switch the Boolean operators from the Audience Summary when building a Twitter report. We recommend including no more than 12 handles when running a report to compare brand families and/or competitors.
Advanced options include: (1) using the NOT operator to exclude certain handles, or (2) using the New Followers option to isolate only recent followers from a date range you specify.
People who mention these terms in their profile:
Your report will analyze anyone who uses a specific term in their bio. If you want to input a phrase, use quotes (e.g. “front-end developer”). If you enter more than one term, you can decide if you want to analyze people who use any combination of the terms (by using the default operator — OR) or only the people who use a combination of all the terms in their profiles (by choosing the AND operator). You can switch the Boolean operators from the Audience Summary.
People who are located in:
Your report will analyze anyone who lives in the region(s) inputted. You can input city, state, and country names. If you enter more than one location, it will combine those locations and include people in both regions (OR binary). If you leave this field blank, the report will represent a global audience.
Note: When entering the United States as a location filter, it will include anyone who has inputted "United States", "USA" or "US" as their location.
Additional report options:
These are optional features and filters you can add to a report in Steps 4 & 5 (Options and Add Benchmarks).
Boolean Operators:
If you'd like to find and analyze an intersecting audience (e.g. people who follow a series of the same accounts AND live in a certain location) or a combination audience (e.g. the combined audience of people who follow a series of the same account OR use a certain bio-keyword), you can adjust the Boolean operators in the Audience Summary.
Report Features:
Number of Clusters, Tracked Tweet Keywords (Twitter)
Interests' Follower Range (Twitter)