An audience is a group of users defined by your set criteria, such as: interests, demographics, talks about. Eg You could have an audience of people talking about Wimbledon or who are interested in your competitor.
Defining an audience is the first step in a report creation. Audiense allows you to create different types of audiences. In this article you will learn how to create audiences based on profile attributes.
This can be done through the Basic Audience Insights Manager or Advanced Audience Insights Manager (Note: the Advanced Insights Manager is only available for paid subscriptions).
Basic Audience Insights Manager:
Combine filters to create your perfect audience: Country (drop down), then Interests, Job title, Bio keyword, Followers...
Country: This is a drop down list, click and scroll to select the country you'd like.
Interests, Job title, Bio keyword, Followers: You can type any of them in the free text field:
- Followers (following a twitter handle)
- Interests
- Job title
- Bio keyword
And select from the drop down..... eg: 'sports'
You may add more than one term. However the audience will be made up of at least one of the criteria listed, not a combination (in addition to the country).
Advanced Audience Insights Manager:
This is one of Audiense’s most powerful features, which allows you to define and create very detailed and targeted audiences. Select 'here' at the bottom of the basic audience insights manager page.
Name your audience (if you are a legacy connect customer you can add a pre-created audience)
Select the 
button and create the perfect audience for you by using the filters provided.
There is a wide variety of filter categories: age, biography, entity, followers, gender, interests, job title, language or location. Click 'Apply' every time you add a new filter. Want some ideas around the perfect filters to use to create your target audience? Check out this article!
When you have correctly identified your audience criteria then select 
Remember this audience manager supports:
- Boolean operators: this means you are able to use the OR or AND to apply additional features. For example:
- Finding people based in Spain OR the United Kingdom
- Finding people based in Spain AND the United Kingdom
- Inclusion and exclusion rules