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  3. Audiences: types and definitions

Audience Insights Criteria filters explained

Audiense Insights allows you to choose from 8 different filters. Add as many filters as you wish to create your perfect audience! See the different filters below.

Followers of: Choose the Followers filter if you want to find people who are interested in a certain brand or person. Simply type in their twitter handle to create an audience of people who follow X.

The below example: Include anyone who follows Minnesota @vikings but exclude anyone of these people who also follow the green bay @packers. 

 

 

Age: If you'd only like to understand certain age ranges, check these boxes.

 

Biography: Segment by how people describe themselves.Type in free text and separate by a comma or press enter. Eg: 'runner' or 'belieber' 

 

Entity Type: If you'd only like to understand people or brands check one of these boxes.

 

Gender:

 

Interests: Segment by Interest category. Type in free text and search for different interests categories from the IAB (International Advertising Bureau)

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Level 1 interests: 

  • Art and entertainment 
  • Automotive and vehicles 
  • Business and industrial 
  • Careers 
  • Education 
  • Family and parenting 
  • Finance 
  • Food and drink 
  • Health and fitness 
  • hobbies and interests 
  • Home and garden 
  • News 
  • Pets 
  • Real estate 
  • Science 
  • Shopping 
  • Society
  • Sports 
  • Style and fashion 
  • Technology and computing 
  • Travel 

The IAB have updated their Content Taxonomy, which provides a “common language” that can be used when describing content. Typical uses of the content taxonomy are contextual targeting and brand safety. You can find out more via IAB Tech Lab Content Taxonomy

 

Job Title: Segment by Job Title. Type in free text and separate by a comma or press enter. Eg: Head of marketing, CMO, marketing manager...

Language: Segment by language, type in free text and the languages will auto populate, click and select your language.

 

Location: Segment by location, type in free text and the locations will auto populate, click and select your location.