Use the Audience Intersection Report to get a snapshot of the current relative performance of the selected accounts, sources or monitoring queries and see the number of exclusive and common users of each audience.
Find meaningful intersections and understand the relationships between audiences to gain the intelligence you need to focus on specific target audiences. See how effective the social strategy of each is and see which accounts from similar market sectors have a similar number of users and which have a high number of exclusive users.
Limitations: you can compare any public accounts, no matter the size. Protected accounts cannot be accessed by Audiense. The accounts used don’t affect your plan’s social contacts and don’t need to be added as a source to your Audiense account. A minimum of two and maximum of 20 accounts, sources and/or monitorings can be compared in the same report.
Note: Audience Intersection Reports are only available to users on a Twitter Marketing or an Audience Insights plan. Users with a Free plan will not be able to use this feature.
Create an Audience Intersection Report
Use the configure data for template drop-down menus to select the accounts, sources or monitorings the report will be based on and modify the settings as required.
You can see intersection data of account followers or following, in which case you need to add the @username of the account. You can also choose data about a source you have previously added to Audiense or a monitoring you have carried out, in which case select the relevant source/monitoring from the drop-down menu.
View an Audience Intersection Report
The audience intersection table displays, in the first two columns, the total number of users and exclusive users of the audiences you selected for comparison. The rows show the number of users that each has in common with the other columns. Obviously, at the intersection of the same audience there can be no data to display.
The total number of users is shown in the green box in the bottom left. The total users is the number of non-duplicated users, i.e. if one user is a follower of two accounts this user is only counted once to reach the total.
To reduce the number of rows and/or columns of the table, i.e. reduce the amount of data on screen for ease of comparison, deselect some audiences using the compare [ ] with [ ] drop-down menus.
You can restore audiences, etc., to the table individually or click clear to restore all back to the report.
If you click the view cells as drop-down menu you can change from absolute values to percentage values.
Below the table you can see a polar area chart for each audience that was added to the report. Use these charts to graphically see the affinity that exists between the users of each audience and the other audiences which may influence your future collaborations or strategy.
The polar area chart panels are only available if you compare three or more audiences.