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  3. Audiense Integration (Explore, Meltwater's Social Listening)

Audiense & Meltwater Integration

 

Audiense has a longstanding integration with Meltwater, within their Explore Social Listening platform, which allows users to create audience reports for further analysis in Audiense Insights, to uncover who is behind the conversation.

Once this integration is enabled, to do this, you need to select ‘Create Audience Report’  in the Actions menu (to the right) in Explore.

 

You can then click on ‘Create new report’ in your Audiense Insights dashboard, and select the MW search to import this audience, with the specific dates you used in your search.

 

Once the insights report has generated, you will be able to identify the full audience and its segments, as well as their unique insights.

 

To import segment members back into Explore, you will need to do this manually, by exporting the audience/segment members from Audiense Insights, and create author lists in Explore. 

 

Go to actions inside your Insights report under the desired segment, or within the audience breakdown page you can use the actions button on each segment card, and select 'Export segment members to XLS':

Screenshot 2022-10-17 at 15.26.17

Within Explore, click on the Author dropdown within a search to create author lists:

Screenshot 2022-10-17 at 13.42.23

 

Once you click on 'Create list' you can paste the author handles. Be mindful that there is a 5000 author upload limit here. To circumvent this limit, you can use a combined search, by selecting 2 author lists at a time. For more information, you can always consult with your Meltwater account manager or support team.

 

Screenshot 2022-10-17 at 13.43.28