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Buying Mindset Tab of Insights Reports

This section powered by IBM Watson provides information about consumer preferences of the audiences analyzed.

There are two main categories of information: purchase influence factors and consumption behavior.

 

Purchase influence factors

  • Brand name – members of the audience that are likely to be influenced by brand name when making product purchases
  • Utility – members of the audience that are likely to be influenced by product utility when making product purchases
  • Online ads – Members of the audience that are likely to be influenced by online ads when making product purchases
  • Social media – members of the audience that are likely to be influenced by social media when making product purchases
  • Friends and family – members of the audience that are  likely to be influenced by friends and family when making product purchases

 

Consumer behavior

  • Spur of the moment – indicates the percentage of the audience that is likely to indulge in spontaneous  purchases
  • Credit card – indicates the percentage of the audience that is likely to prefer using credit cards whilst shopping
  • Campaigns – indicates the percentage of the audience that is likely to respond to marketing campaigns
  • Targeted ads – indicates the percentage of the audience that is likely to respond to targeted advertising