Custom Rankings in Influencers & Brands

Explore this article:

1. What are Custom Rankings?
2. How to Create a Custom Ranking
3. How to manage Custom Rankings
4. How to interpret Custom Rankings

What are Custom Rankings?

Custom rankings are tailored lists of brands and people that you can create in order to get a better understanding of how they rank amongst your audience.  

These lists consist of X handles and will be visible and customizable across all your reports, serving as a valuable reference point for comparison. They can be applied to any report to analyze interest alignment across clusters.

By leveraging Custom Rankings, you can evaluate potential influencers, sponsorships, partnerships, and brand positioning, gaining deeper insights into audience preferences and market trends.

 

How to create a Custom Ranking

Go to the Influencers and brands tab. There you will find a menu with two "Ranking" options, where the influencers and brands will be ranking by default, and "Custom Ranking". Click on Custom Ranking and the Create new button.

 

 

There you can indicate the name you want to choose for the custom ranking and add up to 1000 handles. You can also paste handles from another file, such as an Excel spreadsheet or a Google Docs. Once added, click Create.

 

Once you have created a custom ranking, it can be applied to any audience or cluster from any of your reports, just by clicking on the custom ranking when you are navigating that audience or cluster. 

 

Applying these custom rankings will result in that list being ordered (ranked) in importance for the target audience. This way you can know the brands and people the members of the audience have more affinity with. 

How to Manage Custom Rankings

Adding New Handles to a Custom Ranking

1. Click the dropdown arrow next to the custom ranking title.
2. Select Edit, then type or paste additional X @handles.
3. Click Save.

 

Removing Handles from a Custom Ranking

1. Click the (X) next to any handle you wish to remove.
2. Click Save after making changes.

 

Delete a Custom Ranking

1. Click the dropdown menu next to the Custom Ranking name.
2. Select Delete to remove the entire Custom Ranking.

 

Export a Custom Ranking 

1. Click on the ‘Actions’ drop-down, and select ‘Export influencers to XLS - Custom ranking applied’.
   
   
   
   
2. When applying a custom ranking in combination with other filters, (such as bio-keywords, type, influence, countries, categories, content creators) you will see this in the selection, e.g. ‘Export influencers to XLS - 1 filter applied - Custom Ranking applied’

How to Interpret Custom Rankings

Navigating the Custom Rankings Page

When you access your Custom Rankings page, you’ll see several key sections:

1. Name
   This is where you can view the name of your Custom Ranking list. It helps you quickly identify and organize your rankings.

2. Cluster Comparison
   This section includes a heatmap that compares Affinity (following percentage) or Uniqueness (relevance score from 0-100) across your report clusters. For more details on how to interpret this heatmap, refer to our Cluster Comparison Heatmap guide.

3. Accounts Added
   This shows the number of X @handles included in your Custom Ranking. It gives you an overview of the size of your ranking group.

4. Created
   Here, you can see the date when your Custom Ranking was created, helping you keep track of when each ranking was set up.

5. Actions
   In this section, you can edit or delete your Custom Ranking. Simply choose the action you want to take to make adjustments or remove a ranking.

6. Create New
   Easily create new custom rankings and save them here for future use. This allows you to build and manage multiple ranking lists as needed.

 

List View of Custom Rankings

Click on the "Custom Ranking" name to see the list of accounts (X @handles) and their Uniqueness + Affinity scores. Switch between the two at any time to sort the list based on the affinity or the uniqueness score.

 

 

In this view, you will only find the profiles that are part of your "custom ranking". Bear in mind that the "custom ranking" is acting as a filter in the influencers and brands tab. This is the reason why we might not have scores for those profiles that are not in the audience’s top 20K interests.

 

 

Results will vary based on the audience’s relevance to the selected Custom Ranking. For example, a Gaming "Custom Ranking" applied to a Finance audience will likely show lower affinity scores.

You can switch from the "List view" to the "Comparison view" by clicking on the buttons on the top right-hand corner.

Cluster Comparison of Custom Rankings

The Cluster Comparison section offers a visual heatmap that compares how your Custom Ranking performs across different audience clusters in your report.

For more detailed information on how to interpret and use the heatmap effectively, check out our Cluster Comparison Heatmap guide.