This tab provides insights into the audience's online habits, including device type used, social media channel relevance, content distribution and activity, compared to the selected baseline.
- Device – device types used by the audience.
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- The device chart in the online habits tab showcases the audience preferences in terms of the device type used: mobile vs desktop when compared to the baseline.
- When looking at active audience members, we track the clients they use to post on Twitter, applying a classification based on the type of device these clients run on (desktop or mobile clients; see below examples), and the distribution of their known activity across these clients.
- Mobile client examples:
- Twitter for Android
- Twitter for iOS
- Twitter for iPad
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- Desktop client examples:
- Twitter native client for Mac
- Hootsuite native Mac app
- Desktop client examples:
- Social Media Relevance – the relevance that each social network has for your audience compared to the baseline.
- Based on content being shared across Twitter from other networks (most content on Twitter is not native to that platform and comes from other networks).
- Networks included: Discord, Facebook, Instagram, LinkedIn, Medium, Pinterest, Reddit, SinaWeibo, Snapchat, SoundCloud, Spotify, TikTok, Telegram, Twitch, Twitter, WeChat, Weibo, WhatsApp, YouTube.
- Content type – content type published by the audience: their own content, answering conversations or third party content.
- Amplification – how many times the contents published by the users within the audience are shared.
- Applause – how many times the contents published by the users within the audience are liked.
- Active days – days the users within the audience are more active on social networks.
- Active hours – time frames of when the users within the audience are more active on social networks.
