Online Habits Tab of Insights Reports

This tab provides insights into the audience's online habits, including device type used, social media channel relevance, content distribution and activity, compared to the selected baseline.

  • Device – device types used by the audience.
    • The device chart in the online habits tab showcases the audience preferences in terms of the device type used: mobile vs desktop when compared to the baseline.
    • When looking at active audience members, we track the clients they use to post on Twitter, applying a classification based on the type of device these clients run on (desktop or mobile clients; see below examples), and the distribution of their known activity across these clients. 
    • Mobile client examples:
      • Twitter for Android
      • Twitter for iOS
      • Twitter for iPad
    • Desktop client examples:
      • Twitter native client for Mac
      • Hootsuite native Mac app
  • Social Media Relevance – the relevance that each social network has for your audience compared to the baseline. 
    • Based on content being shared across Twitter from other networks (most content on Twitter is not native to that platform and comes from other networks).
    • Networks included: Discord, Facebook, Instagram, LinkedIn, Medium, Pinterest, Reddit, SinaWeibo, Snapchat, SoundCloud, Spotify, TikTok, Telegram, Twitch, Twitter, WeChat, Weibo, WhatsApp, YouTube.
  • Content type – content type published by the audience: their own content, answering conversations or third party content.
  • Amplification – how many times the contents published by the users within the audience are shared.
  • Applause – how many times the contents published by the users within the audience are liked.
  • Active days – days the users within the audience are more active on social networks.
  • Active hours – time frames of when the users within the audience are more active on social networks.