Tweet Content reports allow you to inject yourself into the very centre of a community’s culture, even if it’s one you don’t quite understand. By analyzing the audience discussing particular hashtags, mentions, and other keywords, you can quickly understand the context of how a term or trend is being used and what interest-based communities are engaging with it.
Profile of report type:
| Social Network | Data Timeframe | Report Turnaround Time | Minimum Audience Criteria |
| 30 days (past) | ~2 hours |
Size: 250 members Filter: tweeted a keyword(s) or phrase(s) Character Limit: 2048 |
How to build your audience:
Once you've completed Steps 1 & 2 (Select Network and Report Type), Step 3 is to build the audience. This is where you choose who you want to be included in your report. There is one main filter option,"People who talk about," but two entry methods you can toggle: Input Optimizer and Classic Boolean.
Input Optimizer was designed to help users structure accurate queries whether they are Boolean experts or not. You start by entering in a keyword or phrase, then fine tune your query with a few simple clicks. For additional support, read our Input Optimizer Tutorial.
Classic Boolean gives users the option to create a custom Boolean query. If you need help using Boolean, you can refer to the following resources from GNIP: Boolean Rules or Twitter Operator Helpers. The chart below lists the rules that can be used when building a Boolean query.
You can limit the scope of your Tweet Content report to include only the people who have posted about your query during a specific subset of time within the 30-day period. Your report will still reflect data from the past 30 days from the date you launch the report, including any content the audience has shared, but it will only analyze a subset of the audience who posted within the specified time. You can opt to generate two separate reports for a 30-day period that analyze the people discussing a particular event before and after it has taken place. This option enables you to uncover the new clusters that have emerged as a result of an event (e.g. premiere, award show, promotion, announcement, etc.).
| Rule | Example | Description |
| keyword | affinio | Users whose tweets have included the word "affinio" will be captured in this report. |
| # | #affinio | Users whose tweets have included the hashtag "#affinio" will be captured in this report. |
| @ | @affinio | Users who have mentioned @affinio in their tweets will be captured in this report. |
| AND | affinio AND cool | Users whose tweets have included both words "affinio" and "cool" will be captured in this report. |
| OR | affinio OR cool | Users whose tweets have included either "affinio" or "cool" or both will be captured in this report. |
| - | -affinio | Users whose tweets have included the word "affinio" will not be included in this report. Note: additional query criteria is required for a successful report. |
| "phrase match" | "affinio is cool" | Users whose tweets have included the phrase "affinio is cool" will be captured in this report. |
| "keyword1 keyword 2"~N | "affinio cool"~6 | Users whose tweets have included both "affinio" and "cool" within 6 words of eachother will be captured in this report (e.g. "i tried affinio and though it was pretty cool"). |
| point_radius:[lon lat radius] | point_radius:[-63.622 44.643 3km] | Users whose tweets have been geo-tagged within 3km of the specified coordinates (decimal degrees) will be captured in this report. The radius must be expressed in kilometers (km) or miles (mi), and is supported up to 25mi. |
| to:affinio | to:affinio | Users who have replied to tweets authored by @affinio will be captured in this report. Note: you should leave out the @ when using this rule. |
| retweets_of: | retweets_of:affinio | Users who have retweeted affinio's tweets will be captured in this report. Note: you should leave out the @ when using this rule. |
Refine filter criteria:
There are optional filters you can add to a report during Step 4 (Filters). These are the same filters you'd find when building a Network Graph report.
People who follow:
Your report will analyze anyone who follows the account(s) you provide. Input the user’s name or handle with “@.” You can enter handles in individually or use commas to separate multiple accounts. If you enter multiple Twitter handles, you can decide if you want to analyze people who follow any combination of the handles (by using the default operator — OR) or only the people who follow a combination of all the handles (by choosing the AND operator). You can switch the Boolean operators from the Audience Summary when building a Twitter report.
People who mention these terms in their profile:
Your report will analyze anyone who uses a specific term in their bio. If you want to input a phrase, use quotes (e.g. “front-end developer”). If you enter more than one term, you can decide if you want to analyze people who use any combination of the terms (by using the default operator — OR) or only the people who use a combination of all the terms in their profiles (by choosing the AND operator). You can switch the Boolean operators from the Audience Summary.
People who are located in:
Your report will analyze anyone who lives in the region(s) inputted. You can input city, state, and country names. If you enter more than one location, it will combine those locations and include people in both regions (OR binary). If you leave this field blank, the report will represent a global audience.
People who share a URL:
Your report will analyze anyone who tweeted the URL(s) inputted. If you enter multiple URLs, a user will be included if they tweeted any of them (OR operator only).
Additional report options:
These are optional features and filters you can add to a report in Steps 5 & 6 (Options and Set Benchmarks).
Boolean Operators:
If you'd like to find and analyze an intersecting audience (e.g. people who've mentioned a term AND follow an account) or a combination audience (e.g. the combined audience of people who've mentioned a term OR follow an account), you can adjust the Boolean operators in the Audience Summary once you've reached Step 5 of Report Creation.
Report Features:
Number of Clusters, Tracked Tweet Keywords (Twitter)
Interests' Follower Range (Twitter)