Audiense Connect Monitoring tool has been deprecated. However, it has been replaced by something even better! Our Tweet Binder X analytics reports.
With Tweet Binder Monitoring, you can:
- Unlock comprehensive global coverage of Tweets, sift through millions of real time and historical Tweets and discover the most relevant data quickly and easily.
- Mine for data based on complex queries, using combinations of #hashtags, @mentions, keywords and Posts containing URLs (Tweets, Retweets and mentions in posts containing the URL).
- Uncover actionable intelligence and insights and shape dynamic marketing strategies on X and across other channels.
- Zoom in on important demographics that affect your marketing strategy, such as gender, locations, and languages, in addition to analyzing the sentiment of Tweets.
- Segment and target audiences with great precision and deliver tailored actions and creative solutions.
Please note: Monitoring was an add-on only available to users on Audiense plans.
Now we have made this available to everyone (Free and Paid subscriptions).
FREE users in Connect:
It will automatically create an account and a report in Tweet Binder. This is what you will get:
- A brand new Tweet Binder FREE account
- Unlimited Tweet Binder reports with 200 posts (formerly tweets) each
Audiense Professional Plans (Connect, Insights, etc., paid subscriptions):
You will have a PRO account in Tweet Binder and a PRO report. What you get:
- A brand new Tweet Binder PRO account with a 10,000 post (tweet) balance
- A Tweet Binder PRO report created from Connect (limit of 10k posts overall, which you can adjust per report, or ask us for an increase).
How to create a Tweet Binder X analytics report?
Select Tweet Binder>Create Report from the top menu bar.
You will see the Tweet Binder widget, where you can:
- Create a report from the search box
- Access the Advanced search (only for users with an Audiense paid plan)
- Go to your reports in Tweet Binder
Enter your #hashtag, @mention or keyword and hit Generate Report
Please note, if you are an Audiense Subscriber and want to click on advanced search, this is what you will see: create more complex queries by adding more terms (include any, must contain all or exclusions), dates will be for last 7 days, language and whether you want reposts included, excluded or reposts only.
So, let's go and launch a report for #Nike
Expect to wait only a few seconds!
You will get a report with the summary and further tabs, as well as being able to view an Infographic, dashboard and Influencers analysis for the search.
The Summary dashboard is composed of:
- Total posts + breakdown
- Economic value: amount of money the post is worth in the market.
- Total impressions: real impressions generated by the analyzed hashtag. Number of actual times the hashtag was seen.
- Potential impressions: the potential number of times someone could have seen the hashtag.
- Potential reach: the potential number of unique users that could have seen the hashtag.
- Total contributors: number of unique users that have shared content with the analyzed search.
- Posts per contributor: average number of posts per contributor.
- Followers per contributor: average amount of followers per contributor.
- Original posts: number of original posts shared, with the hashtag reposts excluded.
- Original contributors: number of users that have shared original posts with the hashtag
- Original posts per contributor: average number of original posts per original contributor
More report insights to discover
Click on each tab via the top menu in your report, or scroll down to see:
Activity, Engagement, Reposts & Likes, Sentiment, Contributor rankings, Economic study, Images most liked or reposted, and other stats.
Activity
Engagement
Reposts and Likes
(the 10 most reposted and liked posts)
Sentiment Score, timeline and stats
Contributor rankings
View top 5 or top 10 + share rankings (via X or with a link)
These Contributor ranking results include 5 rows with:
- Most active | Reposters | Original posts
- Most popular | Verified users | Most mentioned
- Most replied | Most quoted | Top photographer
- Most favorited | Most impressions | Most reposted
- Top likes per post | Top impressions per post | Top reposts per post
Economic Study
Most Liked & Reposted Images
Other Stats
Including further breakdowns for post contributors, contributor influence, X account age, post length, top languages and top hashtags.
Remember we mentioned above that you can also view an Infographic, dashboard and Influencers analysis. Here is what those look like!
Infographic
Dashboard
Influencers
You have other functionality available via the top menus within your report such as Real Time search and Download.
Top Tip: You can create an audience in Audiense Connect or Audiense Insights from a Tweet Binder monitoring by exporting them from the report dashboard (see image above).
Learn more here:
Create an audience in Connect from a Tweet Binder monitoring
and
Create an Insights report based on a monitoring from Tweet Binder/Connect