The time period in the content tab is displayed in the top right corner and will be based on the last 30 days prior to the creation of the report.
You are able to request an update of the 2 sections (shared, and influential). This means that the content tab will deliver you data from the last 30 days since when you refreshed the tab. 48 hours is needed since the last generation before you can request it again, during this period the refresh button will be disabled.
The data displayed does not change when you change the baseline, because the content is based on the audience members that you are viewing, and their behaviours as they are in themselves. You will still see the content vary between the segments and the full audience.
Important Update:
Audiense Insights used to have liked content available in the Content tab, however starting July 10, the Liked content tab will no longer be available in new Insights reports.
This change is due to X’s recent update making Likes private for all users. While older reports will still show the Liked tab, regenerating these reports will result in the removal of the Liked section.
Please note that Shared and Influential content tabs remain unaffected. For more information, please refer to X’s official announcement.