--- title: Planning your Media Strategy description: Planning your media strategy has never been simpler with Audiense Insights. --- [Skip to content](https://help.audiense.com/knowledge/planning-your-media-strategy#main-content) - [English](https://help.audiense.com/knowledge/planning-your-media-strategy) - [Español](https://help.audiense.com/es/knowledge/planificación-de-su-estrategia-de-medios) English Show submenu for translations ![logo-insights-color](https://help.audiense.com/hs-fs/hubfs/logo-insights-color.png?width=113&height=30&name=logo-insights-color.png) Open main navigation Close main navigation - - [English](https://help.audiense.com/knowledge/planning-your-media-strategy) - [Español](https://help.audiense.com/es/knowledge/planificación-de-su-estrategia-de-medios) English Show submenu for translations - - [Contact us](https://help.audiense.com/knowledge/kb-tickets/new) [Contact us](https://help.audiense.com/knowledge/kb-tickets/new?hsLang=en) Insights by Audiense knowledge base - There are no suggestions because the search field is empty. 1. 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[How our customers use Audiense Insights](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#how-our-customers-use-audiense-insights) # Planning your Media Strategy ## Planning your media strategy has never been simpler with Audiense Insights.   In order to plan your media strategy for your target audience follow these steps: 1) Create your target audience and launch your report. 2)  Click on a selected segment, or your full audience, within your report, and then select the **Media Affinity** tab.  ![](https://help.audiense.com/hubfs/Screenshot%202022-02-04%20at%2017-01-59%20copy-png.png)   3) Use the drop down menu on the top left hand side to select whether you would like to find the information for the full audience or one of the segments: ![](https://help.audiense.com/hubfs/Screenshot%202022-02-04%20at%2017-01-59%20copy%202-png.png) 4) In the Media Affinity tab, you are able to tailor your view to a specific channel, you can click into any option to analyse further.  ![](https://help.audiense.com/hubfs/Screenshot%202022-02-04%20at%2017-01-59-png.png) The channels available include: *Offline* - TV - Radio - Newspapers - Magazines - Events - Places *Online*  - Social & Display Ads *([Learn more about this feature here](https://369237.hs-sites.com/knowledge/media-affinity-tab-of-insights-reports?hsLang=en))* - Web & digital Content - Online shows - Apps ### **What does this mean?** Each channel tab will show a number of cards with a percentage on. These items are ordered by uniqueness. With most unique in the top left and least unique on the bottom right. The percentage reflects the audience's (or segment's) affinity with that brand/media source; the higher the percentage the greater the affinity.  Eg: Here we can see that 12.4% of this audience has an affinity to The Daily Show, so perhaps placing ads during The Daily Show or create ads to target The Daily Show's followers. ![](https://help.audiense.com/hs-fs/hubfs/Screenshot%202022-02-04%20at%2017-01-59%20copy%203-png.png?width=451&name=Screenshot%202022-02-04%20at%2017-01-59%20copy%203-png.png) - [Getting Started](https://help.audiense.com/knowledge/getting-started?hsLang=en#main-content) - [Getting started with Audiense Insights](https://help.audiense.com/knowledge/getting-started?hsLang=en#getting-started-with-audiense-insights) - [Getting started with Audiense Connect (Twitter Marketing Plan)](https://help.audiense.com/knowledge/getting-started?hsLang=en#getting-started-with-audiense-connect-twitter-marketing-plan) - [Audiense Insights](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#main-content) - [Audience Intelligence Reports](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#audience-intelligence-reports) - [Audiences: types and definitions](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#audiences-types-and-definitions) - [How our customers use Audiense Insights](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#how-our-customers-use-audiense-insights) - [Audiense Integrations](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#audiense-integrations) - [Video Tutorials & Strategic Guides](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#video-tutorials-strategic-guides) - [Audiense Connect](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#main-content) - [Basic Navigation](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#basic-navigation) - [Audiences](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#audiences) - [Analytics](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#analytics) - [Engagement](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#engagement) - [Audiense Monitoring](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#audiense-monitoring) - [Understanding your Account](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#main-content) - [Feedback & Support](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#feedback-support) - [Audiense Insights](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#audiense-insights) - [Audiense Connect: Twitter Marketing](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#audiense-connect-twitter-marketing) - [Plans & Billing](https://help.audiense.com/knowledge/plans-billing?hsLang=en#main-content) - [Payments & Cancellations](https://help.audiense.com/knowledge/plans-billing?hsLang=en#payments-cancellations) - [Add-ons](https://help.audiense.com/knowledge/plans-billing?hsLang=en#add-ons) - [How-to's & FAQs](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#main-content) - [Audiense Insights How-to's](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-insights-how-tos) - [Audiense Insights FAQs](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-insights-faqs) - [Audiense Connect How-to's](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-connect-how-tos) - [Audiense Connect FAQs](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-connect-faqs) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://audiense.com) Help Center Copyright © 2026, Audiense