---
title: Tweet Analytics
description:   Tweet Analytics enables you to visualise the effectiveness of your Tweets in terms of likes, replies and Retweets. See which Tweets were more successful and take measures to improve the effectivenes
---

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# Tweet Analytics

 

**Tweet Analytics** enables you to visualise the effectiveness of your Tweets in terms of likes, replies and Retweets. See which Tweets were more successful and take measures to improve the effectiveness of future engagement.

 

**Note: **Users with a **Free** plan do not have access to this function. Users with a **Twitter Marketing** plan oran **Audience Insights** plan will have access.

 

**1.** Select **Tweet Analytics** from the** analytics** drop-down menu on the **top menu bar**.

![](https://help.audiense.com/hs-fs/hubfs/Captura%20de%20pantalla%202022-02-03%20a%20las%2015-25-39-png.png?width=293&name=Captura%20de%20pantalla%202022-02-03%20a%20las%2015-25-39-png.png)

 

**2.** The **Tweet Analytics** **dashboard** opens.

![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360011291331mceclip1-1.png)

On the **breadcrumb bar** you can choose to view **all** Tweets, **Tweets**, or just **replies**. Use the **calendar** to modify the timespan of the information and click **export** to export to **Excel**.

 

The dashboard has various panels:

- **People interactions**
- **Engagement stats**
- **Engagement rates**
- **My actions**
- **Tweet listing**

 

**People interactions** – A graph in which **each circle represents a Tweet**.

![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360011249832mceclip2-1.png)

Mouseover any of the circles to see more detailed information:

- **Tweet text**
- **likes**
- **Retweets**
- **replies**
- **impact** – The difference in the number of followers five minutes after the Tweet.

The **X-axis** shows the timespan. The **Y-axis** data is variable and shows the number of **likes**, **replies** or **Retweets**depending which is selected. The key to the right of the graph shows what the **size** and **colour** of the circles represent.

If you select **likes** for the Y-axis:

- The **higher** the circle, the more **likes** the Tweet received.
- The **colour** of the circle shows how many **Retweets** the Tweet received.
- The **bigger** the circle is the more **replies** the Tweet received.

If you select **replies** for the Y-axis:

- The **higher** the circle, the more **replies** the Tweet received.
- The **colour** of the circle shows how many **likes** the Tweet received.
- The **bigger** the circle is the more **Retweets** the Tweet received.

If you select **Retweets** for the Y-axis:

- The **higher** the circle, the more **Retweets** the Tweet received.
- The **colour** of the circle shows how many **replies** the Tweet received.
- The **bigger** the circle is the more **likes** the Tweet received.

 

**Engagement stats** – Click any combination of the Retweets, replies and likes icons below the chart to see those metrics on the chart.

![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360011291371mceclip3-1.png)

 

**Engagement rates** – This panel shows some **social media metrics** which give you an idea of how you are performing on Twitter.

- **Amplification rate** – The number of **Retweets** you received per Tweet. It measures how much **your audience values your content** enough to share it with their own Twitter communities. 
    - Calculated by **Retweets / (Tweets + replies + mentions)**.

- **Conversation rate** – The number of **mentions** you received per Tweet. It checks that you **understand who your audience is** and as a result post appropriate content which results in conversations. 
    - Calculated by (**mentions + replies) / Tweets**.

- **Applause rate** – The number of **likes** you received per Tweet. It is a measure of **how valuable your community finds your Tweets** and as a result likes the Tweet. 
    - Calculated by **likes / (Tweets + replies + mentions)**.

- **Lists** – The number of lists you have been added to in the time period.

- **Clicks** – The number of clicks your **Bitly** links have received. Connect your Bitly account to your Audiense account from **settings** on the **top menu bar**.

 

**My actions** – This panel shows you the number of Tweets you have sent, how many Tweets you have Retweeted or liked, and how many mentions you’ve given or received.

![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360011249852mceclip4-1.png)

 

**Tweet listing** – Your Tweets are displayed in a chronological list view.

![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360011249892mceclip5-1.png)

 

See the number of **Retweets**, **replies**, **likes** and **clicks** each Tweet received. See a Tweet’s **potential** audience, which is calculated by the number of followers that the users who Retweeted you have, plus your own followers. The **impact**(the change in the number of followers five minutes after the Tweet) is shown in the top right corner for each Tweet (green for positive impact and red for negative).

 

Click on Retweets, replies, or likes to see the users who engaged with your Tweet. Click the @username to open the **user details sidebar** where you can carry out many typical **community actions**.

![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360011291411mceclip6-1.png)

 

You can reply to the users who engaged with the Tweet. Click the **reply** arrow below the username to open the **Tweet Editor**.

 

To **add the Tweet as a source** mouseover the Tweet and click the emerging **add as a source** button in the top right. You can continue to monitor the Tweet as the source is updated after **synchronisation**. The source appears on your **homepage** in the **Source: Discover Retweeters** section.

 

**Notes**

Tweet Analytics is a real-time feature and does not depend on your account being synchronised.

Audiense distinguishes between a **reply** and a **mention**. A reply is a response to a Tweet that **begins** with the @username of the person you’re replying to. A mention is a Tweet that contains a @username **anywhere** in the body of the Tweet. However, on Twitter, replies are also considered mentions.

- **Discrepancy between info in Tweet Analytics and info on the dashboard**

The **dashboard** reflects **any** ‘events’ which have occurred in the time period selected. For example, in this time period you may have received a like of a Tweet which you posted two years ago. **Tweet Analytics**, on the other hand, is based only on the Tweets of the selected period and the ‘events’ that these specific Tweets generate. For this reason you may notice fewer likes, Retweets, replies, etc in Tweet Analytics than you see on the dashboard.

- **Discrepancy between info in Twitter Analytics and info in Audiense Tweet Analytics**

There may be some differences between the info you see on Twitter and the info presented in Tweet Analytics. This is because we don’t use exactly the same criteria as Twitter to calculate our data. For example, Audiense groups replies and mentions separately, so you may see that we show two Tweets, one reply and one mention while Twitter shows four Tweets. It’s normal that there are slight discrepancies between the two platforms

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