Before we dive into the reports let’s get familiar with the main dashboard.
The Insights Reports main dashboard will show you a list of the reports generated in a view that provides the following information and options:
- Report – name of the report
- Type - type of report created
- Created – date when the report was created
- Status – status of the report: Generating, Finished, Demo, Failed (check out the article on what to do if your report fails here).
- Actions* - here you are able to delete reports, share reports with others in your team by adding their email address as well as see the "audience definition" for your report.
View your Insight report
Time to get started and view your first report!
First click on the name of the report in blue from the main dashboard to access the Insights dashboard.
The insights dashboard consists of two parts:
- Summary view of the full audience
- Break down of the audience segments
1. Summary view of the full audience:
Let’s start with the summary view of the full audience.
This summary simply shows the key insight for your full audience, from:
- Audience breakdown
- Demographic summary
- How they describe themselves
- They love content from...
- Influenced by
- Brands they love
On the right hand side you will see the segment distribution graph which is a summary of your audience breakdown by segment. To understand the breakdown of the audience segments, please select "See more" on the right hand side under this graph.
2. Break down of audience segments
Here you will see the segment distribution graph from the previous dashboard on the left hand side. This quickly shows you segments identified within the analysed community. The size of each segment is proportional to the number of members within it. Each circle represents a number of users, the bigger the circle the more users. The lines represent interconnections between the different members of the segments.
Scroll down to see the summary of each of the unique segments identified within the audience. A panel for each of the segments is provided which highlights the unique characteristics to that segment.
- How they describe themselves – the main bio keywords
- Affinity – brands and people the users within this audience have the largest affinity for
- Additional characteristics – such as interests, age, location, etc
Click on the Edit icon to rename the segments and/or change the colour:
What shall I name my segments?
When we name our segments we tend to look at the unique characteristics that the report provides. We particularly focus on the following:
- Unique affinities
- Bio keywords
Which you will learn more about in our next section… Deeper dive.