--- title: Audiences - Connect description: An audience is a personalised group of users that you want to analyse and/or target in a Twitter Ads. --- [Skip to content](https://help.audiense.com/knowledge/audiences-1#main-content) - [English](https://help.audiense.com/knowledge/audiences-1) - [Español](https://help.audiense.com/es/knowledge/audiencias-connect) English Show submenu for translations ![logo-insights-color](https://help.audiense.com/hs-fs/hubfs/logo-insights-color.png?width=113&height=30&name=logo-insights-color.png) Open main navigation Close main navigation - - [English](https://help.audiense.com/knowledge/audiences-1) - [Español](https://help.audiense.com/es/knowledge/audiencias-connect) English Show submenu for translations - - [Contact us](https://help.audiense.com/knowledge/kb-tickets/new) [Contact us](https://help.audiense.com/knowledge/kb-tickets/new?hsLang=en) Insights by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Insights & Connect Knowledge Base](https://help.audiense.com/knowledge?hsLang=en) 2. [Audiense Connect](https://help.audiense.com/knowledge/audiense-connect?hsLang=en) 3. [Basic Navigation](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#basic-navigation) # Audiences - Connect ## An audience is a personalised group of users that you want to analyse and/or target in a Twitter Ads. All your audiences are visible on the **homepage** in the** Twitter audiences** section. Click the default \[**+**\] panel to open the **Audience Manager** to create a new audience. Alternatively, access the **Audience Manager** from the **target** drop-down menu on the **top menu bar**. ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360008721271mceclip1.png)   You can create a **new audience**, or add users to an **existing audience**, using the **add to audience** tool available on the **all criteria** and **selected** drop-up menus of the **community bottom bar**.![](https://help.audiense.com/hs-fs/hubfs/Screenshot%202022-02-01%20at%2018-37-44-png.png?width=190&name=Screenshot%202022-02-01%20at%2018-37-44-png.png) If you are viewing those users who belong to an **audience you have added as a source** on the **community wall** then you have the option to **remove users from that specific audience**.   Each existing audience is represented by a panel on the **homepage**. Audience panels function just like other account and source panels. Click the **top half** to go to the **dashboard** or click the **bottom half** to go to the **community wall** and browse the users. **Audience panels** have a **connect with Twitter Ads** button. If the audience has less than **1000 users** the button is disabled, but if the audience is large enough to connect click the button and, once synchronised with Twitter Ads, you’ll see the **available in Twitter Ads** message. See [**Connect an audience with Twitter Ads**](https://help.audiense.com/knowledge/audiences-1#Connect_to_TwitterAds) below for more details.   ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360008721351mceclip2.png)   **Audience panels** also have **more options**. Click on the three vertical dots to open the menu. ![](https://help.audiense.com/hs-fs/hubfs/Screenshot%202022-02-16%20at%2014-26-13-png.png?width=210&name=Screenshot%202022-02-16%20at%2014-26-13-png.png) The three options are: - **Audience modifications** – See details of how the audience has been modified over time. ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360008685232mceclip4-1.png) - **Create a new audience using the original expression** – Click the **copy** button to open the **Audience Manager **where you can **modify the original criteria** to create a new audience. ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360008685312mceclip6-1.png) - **Download** – Click this to prepare and then download a **Twitter Ads friendly file** which you can then upload to Twitter Ads. See **connect an audience with Twitter Ads** below for details. ### **Connect an audience with Twitter Ads (Optional & need a synchronised account)** There are various options to do this: You can **connect an audience with Twitter Ads** directly from the **Audience Manager** during the creation of the audience. Select the account using the drop-down menu. Ensure the account you select is active and has valid funds available.   ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360008685352mceclip7.png)   You can **connect an audience with Twitter Ads** directly from the **add to audience** tool available on the **All criteria** and **Selected** drop-up menus on the **My Community** bottom bar. Select the account using the drop-down menu. Ensure the Twitter Ads account you select is active and has valid funds available.   ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360008721451mceclip8.png) If you don’t use the method above to connect to Twitter ads, once the audience has been created, you have two options to **connect the audience with Twitter Ads** from the **homepage**: **a) Connect directly with Twitter Ads** Click the **connect with Twitter Ads** button on the audience panel and select an active Twitter Ads account with sufficient funds to use in the campaign. ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360008721211mceclip0.png) **b) Download a file and then send to Twitter Ads** Click the three dot menu button in the top left of the panel and then the **download** button to prepare a **Twitter Ads friendly file**. ![](https://help.audiense.com/hs-fs/hubfs/Screenshot%202022-02-01%20at%2018-46-47-png.png?width=244&name=Screenshot%202022-02-01%20at%2018-46-47-png.png)   From your notifications bell, You will see the panel below. Click the **download file **button to download the .CSV file to your computer.   ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360008685472mceclip10.png)   You can then **upload** **your data file **to your** Twitter Ads **accountto create a **Tailored Audience**. Select the data file, check the box specifying that the file is already normalised and hashed, agree to the terms of use and then click the **create list audience** button. You can limit your campaign to those audiences you have selected and also target additional users. Check **expand reach by targeting similar users**. You can exclude any audiences and only target similar users in the **limit targeting by excluding audiences** section in Twitter Ads. Please follow the[user-guide provided by Twitter](https://business.twitter.com/en/help/campaign-setup/campaign-targeting/custom-audiences/lists.html#:~:text=Navigate%20to%20your%20Audiences%20tab,Wait%20for%20upload.) for these steps in detail. The process of **connecting to Twitter Ads may take some time** depending on the size of your file.   **Note:** New users you add to an existing audience, which is already synced with Twitter Ads, are also automatically synced with Twitter Ads.   Learn how to build audiences in the [Audience Manager](https://help.audiense.com/knowledge/audience-manager?hsLang=en) - [Getting Started](https://help.audiense.com/knowledge/getting-started?hsLang=en#main-content) - [Getting started with Audiense Insights](https://help.audiense.com/knowledge/getting-started?hsLang=en#getting-started-with-audiense-insights) - [Getting started with Audiense Connect (Twitter Marketing Plan)](https://help.audiense.com/knowledge/getting-started?hsLang=en#getting-started-with-audiense-connect-twitter-marketing-plan) - [Audiense Insights](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#main-content) - [Audience Intelligence Reports](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#audience-intelligence-reports) - [Audiences: types and definitions](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#audiences-types-and-definitions) - [How our customers use Audiense Insights](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#how-our-customers-use-audiense-insights) - [Audiense Integrations](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#audiense-integrations) - [Video Tutorials & Strategic Guides](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#video-tutorials-strategic-guides) - [Audiense Connect](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#main-content) - [Basic Navigation](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#basic-navigation) - [Audiences](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#audiences) - [Analytics](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#analytics) - [Engagement](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#engagement) - [Audiense Monitoring](https://help.audiense.com/knowledge/audiense-connect?hsLang=en#audiense-monitoring) - [Understanding your Account](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#main-content) - [Feedback & Support](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#feedback-support) - [Audiense Insights](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#audiense-insights) - [Audiense Connect: Twitter Marketing](https://help.audiense.com/knowledge/understanding-your-account?hsLang=en#audiense-connect-twitter-marketing) - [Plans & Billing](https://help.audiense.com/knowledge/plans-billing?hsLang=en#main-content) - [Payments & Cancellations](https://help.audiense.com/knowledge/plans-billing?hsLang=en#payments-cancellations) - [Add-ons](https://help.audiense.com/knowledge/plans-billing?hsLang=en#add-ons) - [How-to's & FAQs](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#main-content) - [Audiense Insights How-to's](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-insights-how-tos) - [Audiense Insights FAQs](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-insights-faqs) - [Audiense Connect How-to's](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-connect-how-tos) - [Audiense Connect FAQs](https://help.audiense.com/knowledge/how-tos-faqs?hsLang=en#audiense-connect-faqs) [![logo-audiense-product-description-discovery](https://help.audiense.com/hs-fs/hubfs/logo-audiense-product-description-discovery.png?width=135&height=40&name=logo-audiense-product-description-discovery.png "logo-audiense-product-description-discovery")](https://audiense.com) Help Center Copyright © 2026, Audiense