Create a Conversations report in order to identify an audience using specific terms in their posts.
How to create your report:
1. Select conversations as Audience type, as the first step of creating a new report.
- Type in the keywords that you’d like to monitor by separating them with a comma, or simply hit enter. No need to use quotations, as Audiense Insights does the job for you!
- You can use keywords, hashtags, mentioned users (X handles) or URLs.
- Choose the date range for any time period from 2007 to present day. Bear in mind this date range selection allows up to a max of 90-days within any given historical search.
Please note: Audiense Conversations are limited to 20K tweets. By default, if a time period is not selected, as in the step mentioned above, Audiense will automatically apply the last 30 days to the search.
3. Select a segmentation type to cluster your audience:
- Affinities - Affinities provides unsupervised clustering, which breaks users out into clusters based on their unbiased interest behaviors due to their following patterns. Individual users are grouped into a single best cluster based on the handles they choose to connect with, identifying their shared interests. Benefits of this type of segmentation: cluster count selection. Read more here.
- Interconnections - Interconnections clusters individuals based on "who knows who," i.e., how these individuals are interconnected, based on relationships (communities). This method looks at who engages with whom and clusters them together. No cluster count selection option, as based on connections.
4. Click Next to review the definition and launch your report
Please Note:
Our Conversations feature is not the same as Social Listening, as does not monitor sentiment, but will show you the audience using those hashtags/keywords/URLs in their posts limited to X as a data source. Also, please bear in mind, this method of creating a report is limited to 20K posts, with a max time period selection.
For monitoring conversations with a broader time stamp beyond 90 days, we advise you run a social listening query, export the authors and upload them to Insights to understand the audience.
You can read this article on how to upload an audience (IDs or handles) to Audiense Insights here
Results
Finding the people behind the conversations about your brand, competitors, or a specific subject, as well as understanding them and finding ways to better engage with them.
