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  3. Audiences: types and definitions

Audience based on Conversations

Select conversations as Audience type, as the first step of creating a new report.

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To identify the authors behind a conversation:

  • Type in the keywords that you’d like to monitor by separating them with a comma, or simply hit enter. No need to use quotations, as Audiense Insights does the job for you!
  • You can use keywords, hashtags, mentioned users (twitter handles) or URLs.

Please note: Audiense Conversations are limited to 20K tweets within the last 30 days.

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Select a segmentation type
  1. Affinity - those who follow similar accounts: shows segments with inferred interests based on the type of accounts they follow
  2. Interconnectivity - those who are connected within the audience, follow each other: shows segments with inferred interests based on connections (why they are connected)

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Click Next and launch your report


Our Conversations feature is not the same as Social Listening, as does not monitor conversations, but will show you the audience using those hashtags/keywords. Also, please bear in mind, this method of creating a report is limited to 20K tweets in the last 30 days.

For monitoring conversations with a broader time stamp, we advise you run a social listening query, export the authors and upload them to Insights to understand the audience.

You can read this article on how to upload conversations to Audiense Insights here


Finding the people behind the conversations about your brand, competitors, or a specific subject, as well as understanding them and finding ways to better engage with them.


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