--- title: Create a report in Audiense Insights description: This article will explain how to create and launch an insights report, as well as the different audience types you can choose from. --- [Skip to content](https://help.audiense.com/knowledge/create-report-in-audiense-insights#main-content) - [English](https://help.audiense.com/knowledge/create-report-in-audiense-insights) - [Español](https://help.audiense.com/es/knowledge/crear-informe-en-audiense-insights) English Show submenu for translations ![logo-insights-color](https://help.audiense.com/hs-fs/hubfs/logo-insights-color.png?width=113&height=30&name=logo-insights-color.png) Open main navigation Close main navigation - - [English](https://help.audiense.com/knowledge/create-report-in-audiense-insights) - [Español](https://help.audiense.com/es/knowledge/crear-informe-en-audiense-insights) English Show submenu for translations - - [Contact us](https://help.audiense.com/knowledge/kb-tickets/new) [Contact us](https://help.audiense.com/knowledge/kb-tickets/new?hsLang=en) Insights by Audiense knowledge base - There are no suggestions because the search field is empty. 1. 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[Audience Intelligence Reports](https://help.audiense.com/knowledge/audiense-insights?hsLang=en#audience-intelligence-reports) # Create a report in Audiense Insights ## This article will explain how to create and launch an insights report, as well as the different audience types you can choose from.   When creating an insights report, you will have 3 types of audiences you can define: ### **1) Profile Attributes** Define your audience by using criteria/filters such as **Biography** (Bio keywords used in profile bio), **Followers** of an account/influencer (inferred interest from whom they follow), **Job title** (which can alternatively be placed in bio keyword, due to many users placing their position in their bio), **Location** (location on their profile), **Age** (choose an age range when you want a specific generation), **Gender, Entity type** (when you want individuals vs brands, or vice versa),and **Language** (if you want audience members who are posting in a specific language other than English).Please see a more detailed description below, toward the end of this article. ### **2) Conversations** The **Conversation-Based** feature helps you build an audience by using keywords, hashtags, or URLs, with support for Boolean logic to refine your criteria. It captures up to 20,000 tweets within a selected timeframe of 1 to 90 days. While it’s not a full social listening tool, its strength lies in identifying **who** is behind the conversation, rather than analyzing the conversation content itself. ### **3) Upload your own audience** You can upload a TXT file with authors or twitter IDs of members that were part of a conversation (social listening), survey, event, or other lists, as long as you have their @handles or IDs. You must have 100+ to create any report.   **Note:** Users with a **Free** plan or a **Twitter Marketing** plan, can only access a limited version of Profile Attributes, using the basic audience manager. Whereas, users with an **Audience Insights** plan can use Profile Attributes with the advanced audience manager, as well as the option to use Conversations and Upload your audience.   ### Launching an Audiense Insights report 1. Click on **Create new report** in the top right-hand corner. ![Screenshot 2022-02-15 at 19.15.05](https://help.audiense.com/hs-fs/hubfs/Screenshot%202022-02-15%20at%2019.15.05.png?width=688&name=Screenshot%202022-02-15%20at%2019.15.05.png) 1. **Name** your report 1. At any point during the creation process, you are able to name/edit the name of your report using the text box on the left-hand side of the page or via the actions button on the homepage. 2. Define the audience you'd like to analyse in the report.  You will have the option to **create your audience** based on three data options: **profile attributes**, **conversations**, or **upload your audience** *(described in more detail below this section)* 3. Once you have made your selection, press **Next.** 1. If you select the wrong audience type, you are always able to return to the audience type selection page by using the navigation and the **'back'** button ![Screenshot 2022-04-01 at 11.55.33](https://help.audiense.com/hs-fs/hubfs/Screenshot%202022-04-01%20at%2011.55.33.png?width=688&name=Screenshot%202022-04-01%20at%2011.55.33.png) 4. Select your **segmentation** type: 1. **Affinities** - those who follow similar accounts: shows segments with inferred interests based on the type of accounts they follow 2. **Interconnections** - those who are connected within the audience, follow each other: shows segments with inferred interests based on connections (why they are connected) ![Screenshot 2024-05-23 at 13.25.52](https://help.audiense.com/hs-fs/hubfs/Screenshot%202024-05-23%20at%2013.25.52.png?width=553&height=480&name=Screenshot%202024-05-23%20at%2013.25.52.png) Find out more about our **Segmentation methods in Insights report**s [here](https://help.audiense.com/knowledge/audiense-segmentation?hsLang=en) **Please note:** Our **Free** plan, and **Twitter Marketing** plan only provides the use of Interconnectivity segmentation. The **Audience Insights** plan provides both methods of segmentation.   If your report qualifies as a fast report, you should receive a notification in a few minutes saying it has been generated. Reports with a variety of filters to define the audience can take longer due to exclusions applied by choosing specific criteria. Either way,  we will email you when it has finished. ### Audience Types Explained #### Based on Profile Attributes: > Through the [*Basic Audience Insights Manager*](https://help.audiense.com/knowledge/create-report-in-audiense-insights#h_76546285821515080754671) or [*Advanced Audience Insights Manager*](https://help.audiense.com/knowledge/create-report-in-audiense-insights#h_91102542551515080761693) (Note: the Advanced Insights Manager is only available for paid subscriptions) #### *1. Basic Audience Insights Manager* Combine filters to create your perfect audience: **Country** (dropdown), then **interests, Job title, Bio keyword, Followers**... **Interests, Job title, Bio keyword, Followers:** You can type any of them in the free text field:  - Followers (following a Twitter handle)  - Interests - Job title - Bio keyword And select from the drop-down..... eg: 'sports' ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360018396218Screenshot_2021-03-25_at_12.03.09.png)   **Country:** This is a drop-down list, click and scroll to select the country you'd like.  You may add more than one term. However, the audience will be made up of at least one of the criteria listed, not a combination (in addition to the country).  #### *2. Advanced Audience Insights Manager:* This is one of Audiense’s most powerful features, which allows you to define and create very detailed and targeted audiences. Select 'here' at the bottom of the basic audience insights manager page to switch to the Advanced ***(recommended if you have a paid subscription).***   ![Screenshot 2022-02-15 at 18.47.43](https://help.audiense.com/hs-fs/hubfs/Screenshot%202022-02-15%20at%2018.47.43.png?width=379&name=Screenshot%202022-02-15%20at%2018.47.43.png) Select the ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments115004417491mceclip1.png) button and create the perfect audience for you by using the filters provided.  ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360018396298Screenshot_2021-03-25_at_12.04.13.png)   There is a wide variety of **filter categories**: age, biography, entity, followers, gender, interests, job title, language or location. Click '**Apply**' every time you add a new filter. *Want some ideas around the perfect filters to use to create your target audience? [Check out this article!](https://help.audiense.com/hc/en-gb/articles/115003332251-FAQ-Audiense-Insights-audience-filters-explained-?hsLang=en) (Profile Attributes - filters explained)*   ***Criteria you are able to select include the following:*** ![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360018396398Screenshot_2021-03-25_at_12.05.55.png?width=175&name=help.audiense.comhcarticle_attachments360018396398Screenshot_2021-03-25_at_12.05.55.png)   When you have correctly identified your audience criteria, then select and click next to follow the above steps in choosing segmentation type and launching your report.   >  **Remember** this Advanced audience manager supports: > > - **Boolean operators**: this means you are able to use the **OR** or **AND** to apply additional features/criteria. For example: > - Finding people based in Spain **OR** the United Kingdom > - Finding people based in Spain **AND** the United Kingdom > - Finding followers of @account **AND** in United Kingdom **AND** aged 18-24 > - **Inclusion and exclusion rules are also available** > - Followers of @account **NOT** following @account > - Biography (description of position, or other words that describe members) excluding other Bio keywords > - Example: Planner, Urban **NOT** polititian, Events  ![Screenshot 2022-02-15 at 18.53.28](https://help.audiense.com/hs-fs/hubfs/Screenshot%202022-02-15%20at%2018.53.28.png?width=688&name=Screenshot%202022-02-15%20at%2018.53.28.png) #### **Based on Conversations** Type the keywords you'd like to monitor and separate each by either a comma or by hitting enter. This could be the keywords/hashtags, handle mentions (twitter handles) or URLs.  > ***Please note:** The search will be **limited to 20K tweets** and will only find matches for the past **30 days**.* > > *This is not monitoring a conversation, like social listening tools do, so please bear in mind this will only identify the audience using these hashtags or keywords, show their segmentation and other insights - not the conversation or sentiment.* ![](https://help.audiense.com/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360018342937Screenshot_2021-03-25_at_12.07.37-1.png)   #### **Based on an upload (i.e., export from Social Listening)** Create an audience for your report by uploading a TXT file containing a list of Twitter user IDs **OR** a list of Twitter Handles. First select 'Upload your audience' option. ![Screenshot 2022-04-01 at 11.57.13](https://help.audiense.com/hs-fs/hubfs/Screenshot%202022-04-01%20at%2011.57.13.png?width=283&name=Screenshot%202022-04-01%20at%2011.57.13.png) You will then be asked to upload this file (in TXT format). You will need at least 100 Twitter user IDs OR Twitter handles for this report to generate, and each ID should be on a separate line. ![](https://help.audiense.com/hs-fs/hubfs/Knowledge%20Base%20Import/help.audiense.comhcarticle_attachments360018343037Screenshot_2021-03-25_at_12.08.47.png?width=413&name=help.audiense.comhcarticle_attachments360018343037Screenshot_2021-03-25_at_12.08.47.png) Once you have uploaded your file, press **Next** and launch your report! If you need any support with this type of audience, the steps are defined in this [article](https://help.audiense.com/knowledge/how-do-i-create-an-intelligence-report-based-on-users-identified-on-my-social-listening-tool?hsLang=en) ### Clone your report definition If you’re creating a new report based on a previous audience definition, you will find it easier using our ‘clone audience definition’ feature. Additionally, if you want to create a report with the same definition as a previous report, as well as some newly added criteria, this feature will help you.    In the report list on your main dashboard, via the actions menu, you will find an option for **Clone audience definition**. ![Screenshot 2022-03-24 at 18.00.19](https://help.audiense.com/hs-fs/hubfs/Screenshot%202022-03-24%20at%2018.00.19.png?width=170&name=Screenshot%202022-03-24%20at%2018.00.19.png) This will open the 'Define your audience' window with the definition added, from there you can edit it by removing or adding criteria. Once you are ready, click next, choose the segmentation type you want, and launch your report!   If one of your reports failed to generate, you can easily use the ‘clone audience definition’ feature to start again and add/remove criteria so that it has another chance to generate. It may be that the segmentation type you chose isn't optimal for the definition chosen, so you can change it following the steps! 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