FAQ: How does Audiense categorize influencers by Affinity, and how do they fall within the categories?

Influencers:

Top followed users by each segment/audience. Since they are the top followed accounts, they are that audience/segment's Influencers.

 

Affinity:

Accounts are ordered based on the percentage of the audience which follows these accounts.

 

Uniqueness:

Ordered by accounts that are unique when compared to the baseline applied (relevance/popularity) in terms of followed/engaged with.

 

Why only 20K influencers?

We generally offer top 20k because of value: Once we go further than the top 20k, the followed % dilutes.

 

How do these Influencers get categorized (i.e. News, Rock....)?

These accounts are manually curated for the most common Twitter/X accounts, and will be reviewed periodically.

 

Read more about Influencers and Brands tab.