Influencers:
Top followed users by each segment/audience. Since they are the top followed accounts, they are that audience/segment's Influencers.
Affinity:
Accounts are ordered based on the percentage of the audience which follows these accounts. Please note, typically, protected and suspended accounts on X (formerly Twitter), which can also include temporarily suspended ones, constitute between 5% and 15%, so you may see this reflected within the % results.
Uniqueness:
Ordered by accounts that are unique when compared to the baseline applied (relevance/popularity) in terms of followed/engaged with.
Why only 20K influencers?
We generally offer top 20k because of value: Once we go further than the top 20k, the followed % dilutes.
How do these Influencers get categorized (i.e. News, Rock....)?
These accounts are manually curated for the most common Twitter/X accounts, and will be reviewed periodically.
Read more about Influencers and Brands tab.
Find out what order by affinity or uniqueness means here