Note: This feature is only available for users with an Audience Insights plan. Users with a Free plan or Twitter Marketing plan will not be able to select this option.
How to use the Targeting Pack data
The Targeting Pack consists of 6 tabs within an Excel file: Summary, Cities, Facebook & Instagram, Twitter, Youtube, and Google Ads & DSPs.
This is how you can apply the data from the targeting pack on each of these channels:
This is optional, but if you are looking to get more granular, add these cities (when relevant) in the different Ad managers for each channel.
Facebook and Instagram (Meta)
Copy and paste affinities from the Facebook & Instagram sheet/tab of the targeting pack, and paste them into the Facebook Ads manager, under 'create saved audiences' option, and you will see an Interests criteria section. Here, you can also create lookalike audiences.
You may prefer to select particular affinities that are relevant, rather than copy/paste the whole list, as you can find that Facebook account names tend to differ slightly, so when you add the relevant ones individually you can select the correct account that comes up, and look at the reach.
Please take a look at the video below to help support your use of the targeting pack with Facebook, however do bear in mind that Meta (Facebook) regularly updates their audience manager, so it may differ slightly.
You can use our Tailored Audiences 1-click integration within Audiense, or use followers targeting in ads.twitter.com to increase relevant reach.
- Tailored audiences (via Audiense Connect):
Connect your audiences via Twitter Tailored Audiences and use lookalikes to expand your reach if necessary, or target the following 100 followers via lookalikes at ads.twitter.com - please note, in order to use this feature you would have needed to authenticate your Twitter account in Audiense Connect first, and added your Twitter Ads account to synch these.
- Handle targeting (creating BETTER lookalikes)
When you are ready to create your twitter ad in ads.twitter.com, if you know how to do this then great, but you can check this link to Create your campaign as normal, and when it comes to adding the targeting you are able to do the following:
- Copy the top Twitter 50-100 handles shown within the targeting pack
- Under Audience features> Keywords, events, follower look-alikes etc…. > press bulk upload (be mindful twitter sometimes changes rules on how to use the Ads manager)
- Ensure the drop-down is selected to follower-lookalikes (not keywords/interests)
- Paste the 50-100 handles here.
Using Google Ads manager, you can create YouTube ads to appear associated with certain YouTube pages. And for Google Ads, Google DV360 or any DSP’s have the option to enter placements or URLs for you to target visitors of those pages. Indeed, Google provides the ability to copy and paste a large amount of URLs so that Google Ads can do the job and match it to an addressable audience. Just copy and paste dozens of relevant websites that appear in the targeting pack as an input for your display campaigns in the Google Ads Network.
Take a look here:
Please note: some native platforms may have updated their dashboards, so do bear this in mind when following instructions. This article provides an overview of how to use this data, and where to place it.