1. Knowledge Base
  2. Getting Started
  3. Getting started with Audiense Connect (Twitter Marketing Plan)

Step 3: Understanding your Target Audience

In this section, we're going to look at:
- When is the Best Time to Reach your Audience
- Who are your Audience Interested in

When is the Best Time to Reach your Audience (Best Time To Tweet)

To run a Best Time To Tweet for your account, click on 'Analytics' button in the top drop down menu and select 'Best Time To Tweet' and select 'Get my report now'. 

 

This will bring up a heat-spot map of when your community is online. The darker the spots, the more of your users are online and the black spots represent the optimum time to Tweet. As well as this, it tells you your optimum time to Tweet in the next 24 hours and in the next week. 

It is also possible to see when the best time to Tweet is for a specific audience. You can find more information on this here

You can also use Hootsuite and Buffer to send out scheduled Tweets for optimum Tweet exposure. 

 

Who are your Audience Interested in? (Account Comparison) 

Account Comparison is an amazing way to begin to understand your competitors and the followers you share. Before you begin, ensure that the 2-3 accounts you want to compare are added as sources into the Audiense dashboard.

To start, select 'Account comparison' from 'Analytics' and then 'New comparison' in the top right hand corner.

From there, select the 3 accounts you would like to compare but ensure the accounts are owned accounts or third-party accounts you have added as a source.

 

The account summary panel is pretty straightforward. It tells you how many followers on each account, how many they are following, how long they’ve been signed up on Twitter, number of Tweets sent, the ratio of followers/following and the number of tweets per day. This information can be very useful for comparing your account with your two main competitors to gain insights which you can use to modify your marketing strategy.

There are also a number of graphs under this Account Comparison that breaks this data down further. Information about these can be found here