--- title: "Step 5: Who Is Talking About You?" description: Audiense Connect Monitoring tool has been deprecated. However, it has been replaced by something even better! Our Tweet Binder X analytics reports. For more information about Monitoring, click here.  --- [Skip to content](https://help.audiense.com/knowledge/step-5-who-is-talking-about-you#main-content) - [English](https://help.audiense.com/knowledge/step-5-who-is-talking-about-you) - [Español](https://help.audiense.com/es/knowledge/paso-5-quién-está-hablando-de-ti) English Show submenu for translations ![logo-insights-color](https://help.audiense.com/hs-fs/hubfs/logo-insights-color.png?width=113&height=30&name=logo-insights-color.png) Open main navigation Close main navigation - - [English](https://help.audiense.com/knowledge/step-5-who-is-talking-about-you) - [Español](https://help.audiense.com/es/knowledge/paso-5-quién-está-hablando-de-ti) English Show submenu for translations - - [Contact us](https://help.audiense.com/knowledge/kb-tickets/new) [Contact us](https://help.audiense.com/knowledge/kb-tickets/new?hsLang=en) Insights by Audiense knowledge base - There are no suggestions because the search field is empty. 1. [Insights & Connect Knowledge Base](https://help.audiense.com/knowledge?hsLang=en) 2. [Getting Started](https://help.audiense.com/knowledge/getting-started?hsLang=en) 3. [Getting started with Audiense Connect (Twitter Marketing Plan)](https://help.audiense.com/knowledge/getting-started?hsLang=en#getting-started-with-audiense-connect-twitter-marketing-plan) # Step 5: Who Is Talking About You? ### Understanding Performance (Monitoring)  Audiense Connect **Monitoring **tool has been deprecated. However, it has been replaced by something even better! Our Tweet Binder X analytics reports. ### With Tweet Binder Monitoring, you can: - Unlock comprehensive global coverage of Tweets, sift through millions of real time and historical Tweets and discover the most relevant data quickly and easily. - Mine for data based on complex queries, using combinations of #hashtags, @mentions, and keywords. - Uncover actionable intelligence and insights and shape dynamic marketing strategies on Twitter and across other channels. - Zoom in on important demographics that affect your marketing strategy, such as gender, locations, and languages, in addition to analyzing the sentiment of Tweets. - Segment and target audiences with great precision and deliver tailored actions and creative solutions. 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