Understanding your Account
Plans & Billing
Summary view of Insights Reports
This summary view is the initial dashboard that you will see when you select your report. You will see a summary of the full audience broken down into the following panels:
This summary shows the key insights for your full audience, from:
- Audience breakdown
- Demographic summary
- How they describe themselves
- They love content from...
- Influenced by
- Brands they love
On the right-hand side, you will see the segment distribution graph which is a summary of your audience breakdown by segment. To understand the breakdown of the audience segments, please select "See more" on the right-hand side under this graph.